IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v34y2018i2p266-282.html
   My bibliography  Save this article

Genetically modified labeling: The role of consumers’ trust and personality

Author

Listed:
  • Karen Lewis DeLong
  • Carola Grebitus

Abstract

Despite the USDA’s genetically modified (GM) regulatory approval process, many U.S. consumers still want GM foods labeled. Therefore, this research identifies how individuals’ trust in the ability of institutions to ensure the safety of food, their personality, and their demographics affects their desire for GM foods to be labeled. A survey was administered to 566 consumers to elicit their desire for GM labeling of sugar and sugar in soft drinks. Results of a bivariate ordered probit model suggest that less conscientious individuals, males, and individuals who have a greater trust in food manufacturers and the government to ensure the safety of food are less likely to desire GM labeling. Cluster analysis further identified market segments of individuals based on their level of desire for GM labeling. Results are informative to policy makers and GM technology participants. [EconLit Citations: Q18]

Suggested Citation

  • Karen Lewis DeLong & Carola Grebitus, 2018. "Genetically modified labeling: The role of consumers’ trust and personality," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 266-282, March.
    • Handle: RePEc:wly:agribz:v:34:y:2018:i:2:p:266-282
    DOI: 10.1002/agr.21521
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/agr.21521
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.21521?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Astrid Dannenberg & Sara Scatasta & Bodo Sturm, 2011. "Mandatory versus voluntary labelling of genetically modified food: evidence from an economic experiment," Agricultural Economics, International Association of Agricultural Economists, vol. 42(3), pages 373-386, May.
    2. Senauer, Benjamin, 2013. "Mandatory labeling of genetically engineered (GE) foods: the showdown begins," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 28(3), pages 1-5.
    3. Dannenberg, Astrid, 2009. "The dispersion and development of consumer preferences for genetically modified food -- A meta-analysis," Ecological Economics, Elsevier, vol. 68(8-9), pages 2182-2192, June.
    4. Michael Siegrist & Melanie Connor & Carmen Keller, 2012. "Trust, Confidence, Procedural Fairness, Outcome Fairness, Moral Conviction, and the Acceptance of GM Field Experiments," Risk Analysis, John Wiley & Sons, vol. 32(8), pages 1394-1403, August.
    5. Gary D. Thompson & Julia Kidwell, 1998. "Explaining the Choice of Organic Produce: Cosmetic Defects, Prices, and Consumer Preferences," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(2), pages 277-287.
    6. Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 11-26.
    7. Carola Grebitus & Jerome Dumortier, 2016. "Effects of Values and Personality on Demand for Organic Produce," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 189-202, April.
    8. Lusk, Jayson L. & Jamal, Mustafa & Kurlander, Lauren & Roucan, Maud & Taulman, Lesley, 2005. "A Meta-Analysis of Genetically Modified Food Valuation Studies," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(1), pages 1-17, April.
    9. Lewis, Karen E. & Grebitus, Carola & Nayga, Rodolfo M., 2016. "U.S. consumers’ preferences for imported and genetically modified sugar: Examining policy consequentiality in a choice experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 1-8.
    10. Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew C. & Tegene, Abebayehu, 2003. "Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(3), pages 1-22, December.
    11. Lynn J. Frewer & Joachim Scholderer & Lone Bredahl, 2003. "Communicating about the Risks and Benefits of Genetically Modified Foods: The Mediating Role of Trust," Risk Analysis, John Wiley & Sons, vol. 23(6), pages 1117-1133, December.
    12. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
    13. Sackett-Brian, Hillary M. & Shupp, Robert, 2014. "Personality and Procedural Invariance: Effects on Bidding Behavior Across Induced Value Experimental Auction Mechanisms," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170478, Agricultural and Applied Economics Association.
    14. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    15. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October.
    16. John T. Lang & William K. Hallman, 2005. "Who Does the Public Trust? The Case of Genetically Modified Food in the United States," Risk Analysis, John Wiley & Sons, vol. 25(5), pages 1241-1252, October.
    17. Yue, Chengyan, 2010. "Marketing Organic and Conventional Potatoes in Germany," Staff General Research Papers Archive 31304, Iowa State University, Department of Economics.
    18. Yulian Ding & Michele M. Veeman & Wiktor L. Adamowicz, 2012. "The Impact of Generalized Trust and Trust in the Food System on Choices of a Functional GM Food," Agribusiness, John Wiley & Sons, Ltd., vol. 28(1), pages 54-66, January.
    19. Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
    20. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
    21. Caprara, Gian Vittorio & Barbaranelli, Claudio & Guido, Gianluigi, 2001. "Brand personality: How to make the metaphor fit?," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 377-395, June.
    22. Marcel Kornelis & Janneke De Jonge & Lynn Frewer & Hans Dagevos, 2007. "Consumer Selection of Food‐Safety Information Sources," Risk Analysis, John Wiley & Sons, vol. 27(2), pages 327-335, April.
    23. Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-13, December.
    24. Tonsor, Glynn T. & Schroeder, Ted C. & Fox, John A. & Biere, Arlo W., 2005. "European Preferences for Beef Steak Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(2), pages 1-14, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Houman Hashemzadeh & Alireza Karbasi & Hosein Mohammadi & Ali Firoozzare & Flavio Boccia, 2022. "Investigating the Effect of Nudges on Consumers’ Willingness to Pay for Genetically Modified Corn Oil," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    2. repec:ags:aaea22:335918 is not listed on IDEAS

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paudel, Bindu & Kolady, Deepthi Elizabeth & Just, David R. & Van Der Sluis, Evert, 2021. "Determinants of consumer acceptance of genetically modified and gene-edited foods: Market and policy implications," 2021 Annual Meeting, August 1-3, Austin, Texas 313905, Agricultural and Applied Economics Association.
    2. Bond, Craig A. & Thilmany, Dawn D. & Bond, Jennifer Keeling, 2008. "What to Choose? The Value of Label Claims to Fresh Produce Consumers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-26.
    3. Bindu Paudel & Deepthi E. Kolady & David Just & Evert Van der Sluis, 2023. "Determinants of consumer acceptance of gene‐edited foods and its implications for innovators and policymakers," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 623-645, July.
    4. Katarzyna Zagórska & Mikołaj Czajkowski & Nick Hanley, 2022. "“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale," Working Papers 2022-07, Faculty of Economic Sciences, University of Warsaw.
    5. David R. Just & Julie M. Goddard, 2023. "Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 3-27, January.
    6. Carola Grebitus & Anne O. Peschel & Renée Shaw Hughner, 2018. "Voluntary food labeling: The additive effect of “free from” labels and region of origin," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 714-727, October.
    7. Carola Grebitus & Ellen J. Van Loo, 2022. "Relationship between cognitive and affective processes, and willingness to pay for pesticide‐free and GMO‐free labeling," Agricultural Economics, International Association of Agricultural Economists, vol. 53(3), pages 407-421, May.
    8. Yuan, Xiaotong & Zhang, Yu Yvette & Palma, Marco A. & Ribera, Luis A., 2018. "Understanding Consumer response to GMO Information," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266720, Southern Agricultural Economics Association.
    9. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    10. Hu, R. & Deng, H., 2018. "A Crisis of Consumers’ Trust in Scientists and Influence on Consumer Attitude," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276047, International Association of Agricultural Economists.
    11. Gautam, Ruskin & Gustafson, Christopher R. & Brooks, Kathleen R., 2017. "Label Position and it Impacts on WTP for Products Containing GMO," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258105, Agricultural and Applied Economics Association.
    12. Hu, Yang & House, Lisa A. & Gao, Zhifeng, 2022. "How do consumers respond to labels for crispr (gene-editing)?," Food Policy, Elsevier, vol. 112(C).
    13. Pesek, John D., Jr. & Bernard, John C. & Gupta, Meeta, 2011. "Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(4), pages 1-15, August.
    14. Celine Michaud & Daniel Llerena & Iragael Joly, 2013. "Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 40(2), pages 313-329, March.
    15. Giray, Caner & Yon, Belma & Alniacik, Umit & Girisken, Yener, 2022. "How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study," Journal of Business Research, Elsevier, vol. 144(C), pages 1175-1185.
    16. Elijah Wolfe & Michael Popp & Claudia Bazzani & Rodolfo M. Nayga & Diana Danforth & Jennie Popp & Pengyin Chen & Han†Seok Seo, 2018. "Consumers’ willingness to pay for edamame with a genetically modified label," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 283-299, March.
    17. Rongting Zhou & Dong Wang & Ahmad Nabeel Siddiquei & Muhammad Azfar Anwar & Ali Hammad & Fahad Asmi & Qing Ye & Muhammad Asim Nawaz, 2019. "GMO/GMF on Social Media in China: Jagged Landscape of Information Seeking and Sharing Behavior through a Valence View," IJERPH, MDPI, vol. 16(23), pages 1-19, December.
    18. Dannenberg, Astrid, 2009. "The dispersion and development of consumer preferences for genetically modified food -- A meta-analysis," Ecological Economics, Elsevier, vol. 68(8-9), pages 2182-2192, June.
    19. Alexandre Magnier & Nicholas Kalaitzandonakes & Jayson Lusk, 2022. "Changes in Consumer Preferences toward Non‐GM Foods within an Information‐Rich Environment: The Case of the Washington State Ballot Initiative," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 489-510, March.
    20. Kemper, Nathan P. & Popp, Jennie S. & Nayga, Rodolfo M. & Kerr, J. Brinck, 2018. "Cultural worldview and genetically modified food policy preferences," Food Policy, Elsevier, vol. 80(C), pages 68-83.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:34:y:2018:i:2:p:266-282. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.