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How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study

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  • Giray, Caner
  • Yon, Belma
  • Alniacik, Umit
  • Girisken, Yener

Abstract

Organic foods have been argued to be highly beneficial for human health and environmental sustainability. Interest in organic food consumption has been steadily growing. In practice, music and sounds of nature have widely been utilized in the food retailing industry to evoke customers and influence their sustainable product purchases. The present research explored the effects of subjective and objective knowledge, mood states, connectedness to nature (CtN), and visual attention to the organic logo on organic purchase by a controlled eye-tracking study. Sixty women, all with children participated in the study. Findings revealed that objective knowledge, subjective knowledge, and visual attention on organic labels posed significant effects on organic purchases. However, no such effects of mood states and connectedness to nature have been observed. Theoretical and managerial implications of the findings are discussed.

Suggested Citation

  • Giray, Caner & Yon, Belma & Alniacik, Umit & Girisken, Yener, 2022. "How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study," Journal of Business Research, Elsevier, vol. 144(C), pages 1175-1185.
    • Handle: RePEc:eee:jbrese:v:144:y:2022:i:c:p:1175-1185
    DOI: 10.1016/j.jbusres.2022.02.059
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    References listed on IDEAS

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    Cited by:

    1. Blasco-Arcas, Lorena & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2023. "Leveraging user behavior and data science technologies for management: An overview," Journal of Business Research, Elsevier, vol. 154(C).
    2. Anisimova, Tatiana & Vrontis, Demetris, 2024. "The food you can trust: The moderating role of age in the relationship between consumer values and organic food trust," Journal of Business Research, Elsevier, vol. 182(C).
    3. Romana Emilia Cramarenco & Monica Ioana Burca-Voicu & Dan-Cristian Dabija, 2023. "Organic Food Consumption During the COVID-19 Pandemic. A Bibliometric Analysis and Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1042-1042, November.

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