IDEAS home Printed from https://ideas.repec.org/p/ags/iaae15/211330.html
   My bibliography  Save this paper

Willingness to Pay for Quality Attributes of Fresh Beef Implications on the Retail Marketing

Author

Listed:
  • Berges, Miriam
  • Casellas, Karina
  • Rodriguez, Ricardo
  • Errea, Damian

Abstract

In recent decades, the demand for food worldwise has undergone significant changes that have highlighted the issue of the quality and safety of food consumed. After international food crisis associated with consumption of fresh meat, consumer concerns about the quality and safety of these products has been increased. However, the atrribtures for assessing the safety of fresh meat consumption are not firectly observable; they are credence attributes. The aim of this work is to investigate consumers' preceptions of safety in Argentina and identify factors that help expalin consumers' willingness to pay for different attributes related safety of the beef products, including, a hypothetical hygiene certification in handling and retailing. The results indicate a positive willingness to pay for fresh meat atrributes such as personalized attention in a butcher counter, the presense of a "safety certification" in the place of purchase and the bright red color on the product.

Suggested Citation

  • Berges, Miriam & Casellas, Karina & Rodriguez, Ricardo & Errea, Damian, 2015. "Willingness to Pay for Quality Attributes of Fresh Beef Implications on the Retail Marketing," 2015 Conference, August 9-14, 2015, Milan, Italy 211330, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae15:211330
    DOI: 10.22004/ag.econ.211330
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/211330/files/Berges-WILLINGNESS%20TO%20PAY%20FOR%20QUALITY%20ATTRIBUTES%20OF%20FRESH%20BEEF%20IMPLICATIONS-1236.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.211330?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Laurian Unnevehr & James Eales & Helen Jensen & Jayson Lusk & Jill McCluskey & Jean Kinsey, 2010. "Food and Consumer Economics," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 92(2), pages 506-521.
    2. Schroeder, Ted C. & Tonsor, Glynn T., 2012. "International cattle ID and traceability: Competitive implications for the US," Food Policy, Elsevier, vol. 37(1), pages 31-40.
    3. Akaichi, Faiçal & Gil, Jose Maria, 2008. "Factors Explaining the Consumers' Willingness-to-Pay for a "Typical" Food Product in Spain: Evidence from Experimental Auctions," 2009 Conference, August 16-22, 2009, Beijing, China 50107, International Association of Agricultural Economists.
    4. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    5. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
    6. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    7. Sanchez Garcia, Mercedes & Sanjuan, Ana Isabel & Akl, George, 2001. "El distintivo de calidad como indicador de seguridad alimentaria en carne de vacuno y cordero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 1(01), pages 1-18.
    8. Northen, James R., 2001. "Using Farm Assurance Schemes To Signal Food Safety To Multiple Food Retailers In The U.K," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(01), pages 1-14.
    9. Casellas, Karina & Berges, Miriam & Belacin, Gisele, 2008. "Disposición a pagar y seguridad alimentaria. Un estudio aplicado al agregado de nutrientes en la leche fluida," Nülan. Deposited Documents 969, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    10. Berges, Miriam & Casellas, Karina & Liseras, Natacha, 2004. "¿Creer o no creer? La actitud del consumidor y los atributos de calidad basados en la confianza," Nülan. Deposited Documents 1008, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    11. Berges, Miriam & Casellas, Karina, 2008. "Disposición a pagar por atributos de calidad. Un estudio aplicado al agregado de nutrientes en la leche fluida," Nülan. Deposited Documents 1030, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lingling Xu & Xixi Yang & Linhai Wu & Xiujuan Chen & Lu Chen & Fu-Sheng Tsai, 2019. "Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability," IJERPH, MDPI, vol. 16(19), pages 1-22, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Berges, Miriam & Casellas, Karina & Rodríguez, Ricardo & Errea, Damián, 2015. "Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing," Nülan. Deposited Documents 2317, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Khan, Md. Tajuddin & Kishore, Avinash & Joshi, Pramod Kumar, 2016. "Gender dimensions on farmers’ preferences for direct-seeded rice with drum seeder in India:," IFPRI discussion papers 1550, International Food Policy Research Institute (IFPRI).
    3. Britwum, Kofi & Yiannaka, Amalia, 2019. "Consumer willingness to pay for food safety interventions: The role of message framing and issue involvement," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    4. Carnegie, Rachel & Wang, Holly & Widmar, Nicole & Ortega, David, 2014. "Consumer Preferences for Quality and Safety Attributes of Duck in Restaurant Entrees: Is China A Viable Market for The U.S. Duck Industry?," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170717, Agricultural and Applied Economics Association.
    5. Zhou, Li & Turvey, Calum & Hu, Wuyang & Ying, Ruiyao, 2015. "Fear and Trust: How Risk Perceptions of Avian Influenza Affect the Demand for Chicken," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202077, Agricultural and Applied Economics Association.
    6. Shijiu Yin & Shanshan Lv & Yusheng Chen & Linhai Wu & Mo Chen & Jiang Yan, 2018. "Consumer preference for infant milk‐based formula with select food safety information attributes: Evidence from a choice experiment in China," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(4), pages 557-569, December.
    7. Danso, G. K. & Otoo, Miriam & Duy Linh, N. & Madurangi, Ganesha, "undated". "Households’ willingness-to-pay for fish product attributes and implications for market feasibility of wastewater-based aquaculture businesses in Hanoi, Vietnam," Papers published in Journals (Open Access) H048216, International Water Management Institute.
    8. Yanling Peng & Yuansheng Jiang & Yu Hong, 2022. "Heterogeneous Preferences for Selecting Attributes of Farmland Management Right Mortgages in Western China: A Demand Perspective," Land, MDPI, vol. 11(8), pages 1-14, July.
    9. Garcia Martinez, Marian & Poole, Nigel, 2004. "The development of private fresh produce safety standards: implications for developing Mediterranean exporting countries," Food Policy, Elsevier, vol. 29(3), pages 229-255, June.
    10. Chen, Junhong & Wang, H. Holly & Bai, Junfei & Lai, John, 2017. "Consumers’ Willingness-to-Pay of Different Pork Preservation Methods in Chinese Retail Market," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 257247, Agricultural and Applied Economics Association.
    11. Peng, Yanling & Ren, Yanjun & Zhong, Yu & Jiang, Yuansheng, 2022. "Farmers’ Heterogeneous Preferences for Selecting Attributes of Farmland Management Right Mortgages: Evidence from Western China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322408, Agricultural and Applied Economics Association.
    12. Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia, 2019. "Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China," Food Policy, Elsevier, vol. 89(C).
    13. George K. Danso & Miriam Otoo & William Ekere & Stanley Ddungu & Ganesha Madurangi, 2017. "Market Feasibility of Faecal Sludge and Municipal Solid Waste-Based Compost as Measured by Farmers’ Willingness-to-Pay for Product Attributes: Evidence from Kampala, Uganda," Resources, MDPI, vol. 6(3), pages 1-17, July.
    14. Domenico Carlucci & Biagia De Devitiis & Gianluca Nardone & Fabio Gaetano Santeramo, 2017. "Certification Labels Versus Convenience Formats: What Drives the Market in Aquaculture Products?," Marine Resource Economics, University of Chicago Press, vol. 32(3), pages 295-310.
    15. Wongprawmas, Rungsaran & Canavari, Maurizio, 2015. "Heterogeneity in consumer preferences for food safety lavel in Thailand," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202744, European Association of Agricultural Economists.
    16. Berges, Miriam & Casellas, Karina & Echeverría, Lucía & Urquiza Jozami, Gonzalo, 2018. "Information, retail channel and consumers WTP for food safety in Argentina," Nülan. Deposited Documents 2956, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    17. Wen Lin & David L Ortega & Vincenzina Caputo, 2023. "Experimental quantity, mental budgeting and food choice: a discrete choice experiment application," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 50(2), pages 457-496.
    18. Jingjing Wang & Chengyan Yue & Karina Gallardo & Vicki McCracken & James Luby & Jim McFerson, 2017. "What Consumers Are Looking for in Strawberries: Implications from Market Segmentation Analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 33(1), pages 56-69, January.
    19. Boncinelli, Fabio & Contino, Caterina & Romano, Caterina & Scozzafava, Gabriele & Casini, Leonardo, 2016. "Territory, environment, and healthiness in traditional food choices: insights into consumer heterogeneity," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(01), October.
    20. Fares, M'Hand & Rouviere, Elodie, 2006. "Voluntary approaches to food safety: New insights," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10081, European Association of Agricultural Economists.

    More about this item

    Keywords

    Agricultural Finance; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iaae15:211330. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.