Report NEP-MKT-2015-11-07

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Berges, Miriam & Casellas, Karina & Rodriguez, Ricardo & Errea, Damian, 2015. "Willingness to Pay for Quality Attributes of Fresh Beef Implications on the Retail Marketing," 2015 Conference, August 9-14, 2015, Milan, Italy 211330, International Association of Agricultural Economists.
• Fern Terris-Prestholt & Frank Windmeijer, 2015. "How To Sell A Condom? The Impact Of Demand Creation Tools On Male And Female Condom Sales In Resource Limited Settings," Working Papers 150017, Canadian Centre for Health Economics.
• Bavorova, Miroslava & Gailhard, Ilkay & Lehberger, Mira, 2015. "Who Buys from Farmers' Markets and Farm Shops: The Case of Germany," 2015 Conference, August 9-14, 2015, Milan, Italy 211203, International Association of Agricultural Economists.
• Banerji, Abhijit & Birol, Ekin & Karandikar, Bhushana & Rampal, Jeevant, 2015. "Information, Branding, Certification, and Consumer Willingness to Pay for High-Iron Pearl Millet: Experimental Evidence from Maharashtra, India," 2015 Conference, August 9-14, 2015, Milan, Italy 211346, International Association of Agricultural Economists.
• Shew, Aaron M. & Nalley, Lawton L., 2015. "Indian Acceptance of Cisgenic Rice: Are all GMOs the same?," GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands 211492, International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC).
• Luis Aguiar & Joel Waldfogel, 2015. "Streaming Reaches Flood Stage: Does Spotify Stimulate or Depress Music Sales?," JRC Working Papers on Digital Economy 2015-05, Joint Research Centre.
• Leonor Lopes Borges Vacas de Carvalho & João Miguel Botelho de Lemos Diogo & Cesaltina Maria Pacheco Pires, 2015. "CONSUMEREX – Consumer Experience Model. A multidimensional model of services evaluation. Application in the sport context," CEFAGE-UE Working Papers 2015_12, University of Evora, CEFAGE-UE (Portugal).
• Aleix Calveras & Juan José Ganuza, 2015. "The role of public information in corporate social responsibility," Economics Working Papers 1491, Department of Economics and Business, Universitat Pompeu Fabra.
• Cacchiarelli, Luca & Carbone, Anna & Esti, Marco & Laureti, Tiziana & Sorrentino, Alessandro, 2015. "Assessing the Value of Quality in the Italian Wine Market," 2015 Conference, August 9-14, 2015, Milan, Italy 211379, International Association of Agricultural Economists.
• Forbes-Brown, Shelicia & Mcheels, Eric & Hobbs, Jill, 2015. "Signalling Origin: Consumer Willngness to Pay for Dairy Products with the "100% Canadian Milk" Label," 2015 Conference, August 9-14, 2015, Milan, Italy 211636, International Association of Agricultural Economists.
• Esther Atukunda & Anne Fitzpatrick, 2015. "An Evaluation of Factors Affecting Drug Quality: Evidence from the Antimalarial Market in Uganda," Working Papers 2015_03, University of Massachusetts Boston, Economics Department.
• Baba, Yasmina & Kallas, Zein & Realini, Carolina, 2015. "A multi-criteria stated method to analyze consumers’ preference and sensory evaluation towards omega-3 enriched eggs: The Analytical Hierarchy Process (AHP)," 2015 Conference, August 9-14, 2015, Milan, Italy 211190, International Association of Agricultural Economists.
• Georgiev, Nenad & Gjosevski, Dragon & Simonovska, Ana & Nacka, Marina, 2015. "Opportunities to profit under competitive market conditions: The case of the Macedonian wineries," 2015 Conference, August 9-14, 2015, Milan, Italy 211650, International Association of Agricultural Economists.
• Abhijit Banerjee & Sharon Barnhardt & Esther Duflo, 2015. "Movies, Margins and Marketing: Encouraging the Adoption of Iron-Fortified Salt," NBER Working Papers 21616, National Bureau of Economic Research, Inc.
• Cristina Félix Pereira & Ana Sampaio & Fátima Jorge, 2015. "Tri-Factorial Structure of Safety-Related Internal Communication (SRIC) within an Air Navigation Service Provider Framework: Assessment of a Second-Order CFA Model in Portugal," CEFAGE-UE Working Papers 2015_09, University of Evora, CEFAGE-UE (Portugal).