IDEAS home Printed from https://ideas.repec.org/p/ags/eaae05/24515.html
   My bibliography  Save this paper

Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain

Author

Listed:
  • Barrena Figueroa, Ramo
  • Sanchez Garcia, Mercedes
  • Rosa, Franco

Abstract

The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This paper trait to present the relation between consumer perception of 1) intrinsic and extrinsic product attributes and 2) the influenced aspects on the label valuation on the product confidence and consumption reduction, in one market with risk perception (beef). The data has been obtained in two European Regions: Friuli-Venezia-Giulia in Italy and Navarra in Spain, differentiated in commercial aspects related fundamentally with the product differentiation. The principal information is based on a home consumer survey designed ad hoc. The structural equation model to multi-group analysis has been the main methodology selected to explain the data. The results showed similarities in different aspects on consumer behaviour independently of the market distance, and the influence of the commercial aspects in the valuations and consumer decisions. So that, the market differentiated (Spain-region) is best protected to the alternative type of scares.

Suggested Citation

  • Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Rosa, Franco, 2005. "Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24515, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae05:24515
    DOI: 10.22004/ag.econ.24515
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/24515/files/cp05ba02.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.24515?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nielsen, Niels Asger & Jeppesen, Lisbeth Fruensgaard, 2001. "The beef market in the European Union," MAPP Working Papers 75, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    2. Flake, Oliver L. & Patterson, Paul M., 1999. "Health, Food Safety And Meat Demand," 1999 Annual meeting, August 8-11, Nashville, TN 21648, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Latouche, K. & Rainelli, P. & Vermersch, D., 1998. "Food safety issues and the BSE scare: some lessons from the French case," Food Policy, Elsevier, vol. 23(5), pages 347-356, October.
    4. Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, July.
    5. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
    6. Patrick J. Byrne & J. Richard Bacon & Ulrich C. Toensmeyer, 1994. "Pesticide residue concerns and shopping location likelihood," Agribusiness, John Wiley & Sons, Ltd., vol. 10(6), pages 491-501.
    7. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
    8. Marreiros, Cristina & Ness, Mitchell, 2002. "Perceptions of PDO Beef: The Portuguese Consumer," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24869, European Association of Agricultural Economists.
    9. Spencer Henson & James Northen, 2000. "Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan‐European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 90-105, January.
    10. Northen, James R., 2001. "Using Farm Assurance Schemes To Signal Food Safety To Multiple Food Retailers In The U.K," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(1), pages 1-14.
    11. Gale E. West & Bruno Larue & Chedlia Touil & Shannon L. Scott, 2001. "The perceived importance of veal meat attributes in consumer choice decisions," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 365-382.
    12. Latvala, Terhi & Kola, Jukka, 2004. "Consumers' Willingness to Pay for Additional Information on Food Quality and Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24980, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Berges, Miriam & Casellas, Karina & Rodríguez, Ricardo & Errea, Damián, 2015. "Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing," Nülan. Deposited Documents 2317, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Kim, Renee B. & Boyd, Milton S., 2004. "Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(3), pages 1-19.
    3. Ramo Barrena & Mercedes Sánchez, 2010. "Differences in Consumer Abstraction Levels as a Function of Risk Perception," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 34-59, February.
    4. Loureiro, Maria L. & Umberger, Wendy J., 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(1), pages 1-14, April.
    5. Ramo Barrena & Mercedes Sánchez, 2011. "Abstraction and product categories as explanatory variables for food consumption," Post-Print hal-00712382, HAL.
    6. Verbeke, Wim & Ward, Ronald W., 2003. "Importance of EU Label Requirements: An Application of Ordered Probit Models to Belgium Beef Labels," 2003 Annual meeting, July 27-30, Montreal, Canada 22077, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Caswell, Julie A. & Joseph, Siny, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Working Paper Series 7390, University of Massachusetts, Amherst, Department of Resource Economics.
    8. Riccardo Scarpa & Mara Thiene & Francesco Marangon, 2008. "Using Flexible Taste Distributions to Value Collective Reputation for Environmentally Friendly Production Methods," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 56(2), pages 145-162, June.
    9. Garcia Martinez, Marian & Poole, Nigel, 2004. "The development of private fresh produce safety standards: implications for developing Mediterranean exporting countries," Food Policy, Elsevier, vol. 29(3), pages 229-255, June.
    10. Isabel Bardají & Belén Iráizoz & Manuel Rapún, 2009. "Protected geographical indications and integration into the agribusiness system," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 198-214.
    11. Angulo, Ana Maria & Gil, Jose Maria, 2004. "Consequences of BSE on Consumers' Attitudes, Perceptions and Willingness to Pay for Certified Beef in Spain," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24999, European Association of Agricultural Economists.
    12. Roosen, Jutta, 2003. "Marketing Of Safe Food Through Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-6, November.
    13. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    14. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.
    15. Goldsmith, Peter D. & Turan, Nesve A. & Gow, Hamish R., 2004. "Firms, Incentives, And The Supply Of Food Safety: A Formal Model Of Government Enforcement," 2004 Annual meeting, August 1-4, Denver, CO 20343, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Berges, Miriam & Casellas, Karina & Rodriguez, Ricardo & Errea, Damian, 2015. "Willingness to Pay for Quality Attributes of Fresh Beef Implications on the Retail Marketing," 2015 Conference, August 9-14, 2015, Milan, Italy 211330, International Association of Agricultural Economists.
    17. Aizaki, Hideo & Sawada, Manabu & Sato, Kazuo & Kikkawa, Toshiko, 2009. "A non-compensatory choice modeling analysis of Japanese consumers’ preferences for beef: A choice experiment approach," 2009 Conference, August 16-22, 2009, Beijing, China 51656, International Association of Agricultural Economists.
    18. Yeboah, Osei & Naanwaab, Cephas B. & Antwi, Johnson, 2015. "Estimating the Consumer Expenditure under COOL," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196851, Southern Agricultural Economics Association.
    19. de Carlos, Pilar & Garcia Martinez, Marian & de Felipe, Isabel & Briz, Julian & Morais, Federico, 2005. "Analysis of Consumer Perceptions on Quality and Food Safety in the Spanish Beef Market: A Future Application in New Product Development," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24456, European Association of Agricultural Economists.
    20. Fares, M'Hand & Rouviere, Elodie, 2006. "Voluntary approaches to food safety: New insights," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10081, European Association of Agricultural Economists.

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae05:24515. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.