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Wahrnehmung Und Präferenz Für Tierische Ökolebensmittel Produziert Mit Regionalen Futtermitteln

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  • Waegeli, Salome
  • Hamm, Ulrich

Abstract

Die Nachfrage nach Öko-Lebensmitteln war in den letzten Jahren in Deutschland durch zwei parallele Entwicklungen gekennzeichnet: eine stark gestiegene Nachfrage nach Öko- Lebensmitteln aus tierischer Erzeugung und durch den zunehmenden Wunsch vieler Öko- Verbraucher nach Lebensmitteln aus der Region. Die deutschen Öko-Landwirte konnten zwar ihre tierische Erzeugung stark steigern, doch mussten hierfür zunehmend Futtermittel aus dem Ausland zugekauft werden. Ungeklärt ist bislang, ob die Konsumenten die zunehmenden Importe von Öko-Futtermitteln als Problem ansehen, das ihrem Wunsch nach einer stärkeren Regionalversorgung mit Öko-Lebensmitteln entgegensteht. Ziel der hier vorgestellten Studie war es, die Wahrnehmung und Bedeutung der Futtermittelherkunft beim Kauf von tierischen Öko-Lebensmitteln zu analysieren. Ein Discrete-Choice Experiment und eine computergestützte Befragung wurde mit 597 Öko-Konsumenten vor Einkaufsstätten durchgeführt und mithilfe eines multinomialen Logitmodells ausgewertet. Demnach bevorzugen Öko-Konsumenten eine regionale Futtermittelherkunft gegenüber einer deutschen oder nicht gekennzeichneten Futtermittelherkunft. Die Bereitstellung von Informationen zum Öko-Futtermittelimport nach Deutschland hat zudem einen positiven Einfluss auf den Kauf von Öko-Lebensmitteln, die aus regionalen oder deutschen Futtermitteln produziert wurden.

Suggested Citation

  • Waegeli, Salome & Hamm, Ulrich, 2012. "Wahrnehmung Und Präferenz Für Tierische Ökolebensmittel Produziert Mit Regionalen Futtermitteln," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 138194, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi12:138194
    DOI: 10.22004/ag.econ.138194
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    References listed on IDEAS

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