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Consumer preferences and labelling: an empirical analysis of the beef sector in Italy

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  • Banterle, Alessandro
  • Stanieri, S.

Abstract

Within the framework of European food safety measures, Reg. 1760/2000 and 1825/2000 have introduced mandatory traceability and relevant labeling into the beef sector. The paper analyses whether information on meat labels can be considered a useful instrument for consumers, facilitating the verification of quality. The purpose of the paper is, first, to evaluate if meat information is used during food purchase. Second, focusing on specific meat information, we assess the interest of consumer for some mandatory and voluntary information cues and identify the determinants affecting the use of them. Data were collected by a survey conducted in the Lombardy, region of the northern Italy, and employed a telephone questionnaire. The sample is composed by 1,025 consumers. We estimate 4 models based on the literature and for all the equations we used a binary logit model. The analyses revealed that meat label is widely used by Italian consumers in the formulation of their purchasing preferences. The use of the meat label is also positively connected to consumer attention towards quality signaling such as certification, expiry date and so on. The origin is confirmed to be an important information for a large part of interviewed. Among the voluntary information the system of cattle breeding is related to a consumer who pays particular attention in general to quality indicators whereas the cattle feeding seems to interest young consumers with high level of education.

Suggested Citation

  • Banterle, Alessandro & Stanieri, S., 2008. "Consumer preferences and labelling: an empirical analysis of the beef sector in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43547, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:43547
    DOI: 10.22004/ag.econ.43547
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    References listed on IDEAS

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    1. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 303-312, December.
    2. Alessandro Banterle & Stefanella Stranieri, 2008. "Information, labelling, and vertical coordination: an analysis of the Italian meat supply networks," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 320-331.
    3. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    4. Andreas C. Drichoutis & Panagiotis Lazaridis & Rodolfo M. Nayga, 2005. "Nutrition knowledge and consumer use of nutritional food labels," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(1), pages 93-118, March.
    5. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    6. Eliza M. Mojduszka & Julie A. Caswell, 2000. "A Test of Nutritional Quality Signaling in Food Markets Prior to Implementation of Mandatory Labeling," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 298-309.
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