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Label Use And Importance Rankings For Selected Milk Labeling Attributes

Author

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  • Bethea, Vernish V.
  • McLean-Meyinsse, Patricia E.
  • Harbor-Locure, Anetra L.

Abstract

Results from a random telephone survey of households in 13 southern states suggest that 80 percent of respondents use labels when making food purchasing decisions. Label users are more likely to be college-educated, female, living in the East South Central Region, and to be childless or to have children between the ages of five and twelve. Age is invariant to label use; however, older respondents are more likely to assign higher importance ratings to caloric, fat, sodium, and cholesterol content than to price, expiration date, and brand when buying fresh-fluid milk.

Suggested Citation

  • Bethea, Vernish V. & McLean-Meyinsse, Patricia E. & Harbor-Locure, Anetra L., 2001. "Label Use And Importance Rankings For Selected Milk Labeling Attributes," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(3), pages 1-15, November.
    • Handle: RePEc:ags:jlofdr:27581
    DOI: 10.22004/ag.econ.27581
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    References listed on IDEAS

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    2. Gulseven, Osman & Wohlgenant, Michael K., 2010. "A Hedonic Metric Approach to Estimating the Demand for Differentiated Products: An Application to Retail Milk Demand," 84th Annual Conference, March 29-31, 2010, Edinburgh, Scotland 91675, Agricultural Economics Society.

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