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Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan‐European Study

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  • Spencer Henson
  • James Northen

Abstract

The paper employs structural equation modelling to explore the process by which consumers assess the safety of beef at the point of purchase. The data employed in the analysis are collected through a telephone survey in six European Union member states. The results indicate differences in the process by which the safety of beef is assessed by consumers between the study countries. The implications of the results for policy within the European Union are discussed.

Suggested Citation

  • Spencer Henson & James Northen, 2000. "Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan‐European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(1), pages 90-105, January.
    • Handle: RePEc:bla:jageco:v:51:y:2000:i:1:p:90-105
    DOI: 10.1111/j.1477-9552.2000.tb01211.x
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    3. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    4. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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