National Brand Identity: Pilot Study on Perception of Croatian Student Population
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021
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DOI: 10.54820/UTSQ4691
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- Tatiana M. Fajardo & Jiao Zhang & Michael Tsiros, 2016. "The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 549-566.
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More about this item
Keywords
branding; nation; brand identity; Croatia; reputation; structural equation modeling; visual brand identity; information;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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