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The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision

Author

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  • Jitka Veselá

    (Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic)

  • Robert Zich

    (Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic)

Abstract

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers - they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

Suggested Citation

  • Jitka Veselá & Robert Zich, 2015. "The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 667-673.
    • Handle: RePEc:mup:actaun:actaun_2015063020667
    DOI: 10.11118/actaun201563020667
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    References listed on IDEAS

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    1. Leonie Huddy & Nadia Khatib, 2007. "American Patriotism, National Identity, and Political Involvement," American Journal of Political Science, John Wiley & Sons, vol. 51(1), pages 63-77, January.
    2. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
    3. Katharina Petra Zeugner Roth & Adamantios Diamantopoulos & Mª Ángeles Montesinos, 2008. "Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study," Management International Review, Springer, vol. 48(5), pages 577-602, November.
    4. K. Zeugner-Roth & A. Diamantopoulos & M. Angeles Montesinos, 2008. "Country image, country brand equity and consumer's product preferences: an empirical study," Post-Print hal-00787424, HAL.
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