The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference
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DOI: 10.1016/j.jretconser.2023.103516
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- Zheng, Chundong & Qian, Fangyuan & Song, Jiehang & Wang, Han, 2024. "Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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Keywords
Logo shape; Brand premiumness; Psychological distance; Brand preference;All these keywords.
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