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Marketing ethics in context: the promotion of unhealthy foods and beverages to children

In: Handbook on Ethics and Marketing

Author

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  • Michaela Jackson
  • Paul Harrison
  • Boyd Swinburn
  • Mark Lawrence

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • Michaela Jackson & Paul Harrison & Boyd Swinburn & Mark Lawrence, 2015. "Marketing ethics in context: the promotion of unhealthy foods and beverages to children," Chapters, in: Handbook on Ethics and Marketing, chapter 17, pages 354-386, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_17
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    References listed on IDEAS

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    1. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    2. Gould, Stephen J., 2004. "IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 66-70, March.
    3. Hawkes, C., 2007. "Regulating and litigating in the public interest. Regulating food marketing to young people worldwide: Trends and policy drivers," American Journal of Public Health, American Public Health Association, vol. 97(11), pages 1962-1973.
    4. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    5. Kenneth E. Boulding, 1966. "The Ethics of Rational Decision," Management Science, INFORMS, vol. 12(6), pages 161-169, February.
    6. N. Leila Trapp, 2011. "Staff Attitudes to Talking Openly About Ethical Dilemmas: The Role of Business Ethics Conceptions and Trust," Journal of Business Ethics, Springer, vol. 103(4), pages 543-552, November.
    7. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    8. Kelly, B. & Halford, J.C.G. & Boyland, E.J. & Chapman, K. & Bautista-Castaño, I. & Berg, C. & Caroli, M. & Cook, B. & Coutinho, J.G. & Effertz, T. & Grammatikaki, E. & Keller, K. & Leung, R. & Manios,, 2010. "Television food advertising to children: A global perspective," American Journal of Public Health, American Public Health Association, vol. 100(9), pages 1730-1736.
    9. Jeri Jones & Karen Middleton, 2007. "Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability," Journal of Business Ethics, Springer, vol. 70(3), pages 247-264, February.
    10. Barbara Townley, 2004. "Managerial Technologies, Ethics and Managing," Journal of Management Studies, Wiley Blackwell, vol. 41(3), pages 425-445, May.
    11. Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L., 1996. "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Elsevier, vol. 36(3), pages 245-255, July.
    12. Carter, Owen B.J. & Patterson, Lisa J. & Donovan, Robert J. & Ewing, Michael T. & Roberts, Clare M., 2011. "Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation," Social Science & Medicine, Elsevier, vol. 72(6), pages 962-968, March.
    13. Cawley, John & Meyerhoefer, Chad, 2012. "The medical care costs of obesity: An instrumental variables approach," Journal of Health Economics, Elsevier, vol. 31(1), pages 219-230.
    14. Kitchen, Philip J. & Brignell, Joanne & Li, Tao & Jones, Graham Spickett, 2004. "The Emergence of IMC: A Theoretical Perspective," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 19-30, March.
    15. Chase Thiel & Zhanna Bagdasarov & Lauren Harkrider & James Johnson & Michael Mumford, 2012. "Leader Ethical Decision-Making in Organizations: Strategies for Sensemaking," Journal of Business Ethics, Springer, vol. 107(1), pages 49-64, April.
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    Cited by:

    1. Woon Kian Chong & Nitin Patwa, 2023. "The Value of Integrity: Empowering SMEs with Ethical Marketing Communication," Sustainability, MDPI, vol. 15(15), pages 1-16, July.

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