Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity
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- Drew D. Bowman & Leia M. Minaker & Bonnie J. K. Simpson & Jason A. Gilliland, 2019. "Development of a Teen-Informed Coding Tool to Measure the Power of Food Advertisements," IJERPH, MDPI, vol. 16(21), pages 1-19, November.
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Keywords
big foods; branding strategy; advertising appeals; advertising tactics; obesity; food marketing; global brands;All these keywords.
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