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Regulating and litigating in the public interest. Regulating food marketing to young people worldwide: Trends and policy drivers

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  • Hawkes, C.

Abstract

The pressure to regulate the marketing of high-energy, nutrient-poor foods to young people has been mounting in light of concern about rising worldwide levels of overweight and obesity. In 2004, the World Health Organization called on governments, industry, and civil society to act to reduce unhealthy marketing messages. Since then, important changes have taken place in the global regulatory environment regarding the marketing of food to young people. Industry has developed self-regulatory approaches, civil society has campaigned for statutory restrictions, and governments have dealt with a range of regulatory proposals. Still, there have been few new regulations that restrict food marketing to young people. Despite calls for evidence-based policy, new regulatory developments appear to have been driven less by evidence than by ethics.

Suggested Citation

  • Hawkes, C., 2007. "Regulating and litigating in the public interest. Regulating food marketing to young people worldwide: Trends and policy drivers," American Journal of Public Health, American Public Health Association, vol. 97(11), pages 1962-1973.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2006.101162_7
    DOI: 10.2105/AJPH.2006.101162
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    Cited by:

    1. Albertini, Julien & Terriau, Anthony, 2019. "Informality over the life-cycle," Journal of Economic Dynamics and Control, Elsevier, vol. 105(C), pages 182-202.
    2. Ngqangashe, Y & Phulkerd, S & Collin, J & Huckel Schneider, C & Thow, AM & Friel, S, 2022. "How policy actors assert authority in the governance of food marketing policies," Food Policy, Elsevier, vol. 110(C).
    3. Sofía Rincón-Gallardo Patiño & Srijith Rajamohan & Kathleen Meaney & Eloise Coupey & Elena Serrano & Valisa E. Hedrick & Fabio da Silva Gomes & Nicholas Polys & Vivica Kraak, 2020. "Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children’s Diet and Health in the America’s Region," IJERPH, MDPI, vol. 17(2), pages 1-21, January.
    4. Ngqangashe, Y. & Cullerton, K. & Phulkerd, S. & Huckel Schneider, C. & Thow, A.M. & Friel, S., 2022. "Discursive framing in policies for restricting the marketing of food and non-alcoholic beverages," Food Policy, Elsevier, vol. 109(C).
    5. Michaela Jackson & Paul Harrison & Boyd Swinburn & Mark Lawrence, 2015. "Marketing ethics in context: the promotion of unhealthy foods and beverages to children," Chapters, in: Handbook on Ethics and Marketing, chapter 17, pages 354-386, Edward Elgar Publishing.
    6. Kelly, Bridget & Baur, Louise A. & Bauman, Adrian E. & King, Lesley & Chapman, Kathy & Smith, Ben J., 2012. "Restricting unhealthy food sponsorship: Attitudes of the sporting community," Health Policy, Elsevier, vol. 104(3), pages 288-295.
    7. Rok Spruk & Mitja Kovac, 2020. "Does a ban on trans fats improve public health: synthetic control evidence from Denmark," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 156(1), pages 1-32, December.
    8. Andres Silva & Lindsey M. Higgins & Micaela M. Kulesz, 2016. "Nutritional Impact of Child-Directed TV Food Advertising Regulation: Are We Rearranging the Deck Chairs on the Titanic?," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(3), pages 422-444.

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