Reo Song

Personal Details

First Name:	Reo
Middle Name:
Last Name:	Song
Suffix:
RePEc Short-ID:	pso184
	[This author has chosen not to make the email address public]
	https://sites.google.com/site/pantareo/
	Marketing Department California State University Long Bech

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Kim, Ho & Song, Reo & Kim, Youngsoo, 2020. "Newspapers' Content Policy and the Effect of Paywalls on Pageviews," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 54-69.

   Cited by:

   1. Inyoung Chae & Jihyeon Ha & David A. Schweidel, 2023. "Paywall Suspensions and Digital News Subscriptions," Marketing Science, INFORMS, vol. 42(4), pages 729-745, July.

2. Zhen, Xueping & (George) Cai, Gangshu & Song, Reo & Jang, Sungha, 2019. "The effects of herding and word of mouth in a two-period advertising signaling model," European Journal of Operational Research, Elsevier, vol. 275(1), pages 361-373.

   Cited by:

   1. Lin, Xuxun & Wang, Haiyan, 2022. "Dynamic pricing for online information services considering service duration and quality level," Omega, Elsevier, vol. 109(C).
   2. Zhang, Qiao & Zaccour, Georges & Zhang, Jianxiong & Tang, Wansheng, 2020. "Strategic pricing under quality signaling and imitation behaviors in supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
   3. Guo, Qiaozhen & Chen, Ying-Ju & Huang, Wei, 2022. "Dynamic pricing of new experience products with dual-channel social learning and online review manipulations," Omega, Elsevier, vol. 109(C).
   4. Li, Yanran & Li, Bo & Wang, Minxue & Liu, Yang, 2023. "Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 180(C).
   5. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
   6. Zhang, Qiao & Chen, Jing & Lin, Jun, 2022. "Market targeting with social influences and risk aversion in a co-branding alliance," European Journal of Operational Research, Elsevier, vol. 297(1), pages 301-318.
   7. Liu, Jing & Li, Lingyue & He, Lingling & Ma, Xiaozhi & Yuan, Hongping, 2024. "Consumers or infrastructure firms? Who should the government subsidize to promote electric vehicle adoption when considering the indirect network and herd effects," Transport Policy, Elsevier, vol. 149(C), pages 163-176.
   8. Zhang, Qiao & Chen, Jing & Zaccour, Georges, 2020. "Market targeting and information sharing with social influences in a luxury supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 133(C).
   9. Chuzhi Zhu & Minzhi Wang & Chenghao Su, 2022. "Prediction of consumer repurchase behavior based on LSTM neural network model," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(3), pages 1042-1053, December.
   10. Rezaee Vessal, Sara & De Giovanni, Pietro & Hassanzadeh, Alborz, 2022. "Technology and service investments in the presence of feature fatigue and word-of-mouth," European Journal of Operational Research, Elsevier, vol. 301(3), pages 923-941.
   11. Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
   12. Berbeglia, Franco & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2021. "Market segmentation in online platforms," European Journal of Operational Research, Elsevier, vol. 295(3), pages 1025-1041.

3. Reo Song & Ho Kim & Gene Moo Lee & Sungha Jang, 2019. "Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis," Journal of Business Ethics, Springer, vol. 158(3), pages 743-761, September.

   Cited by:

   1. Datta, Subhadeep & Mukherjee, Sourjo, 2022. "In families we trust: Family firm branding and consumer’s reaction to product harm crisis," Journal of Business Research, Elsevier, vol. 151(C), pages 257-268.
   2. Tim Kollmer & Andreas Eckhardt & Victoria Reibenspiess, 2022. "Explaining consumer suspicion: insights of a vignette study on online product reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1221-1238, September.
   3. Young Kwark & Gene Moo Lee & Paul A. Pavlou & Liangfei Qiu, 2021. "On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data," Information Systems Research, INFORMS, vol. 32(3), pages 895-913, September.
   4. Domenico, Giandomenico Di & Sit, Jason & Ishizaka, Alessio & Nunan, Daniel, 2021. "Fake news, social media and marketing: A systematic review," Journal of Business Research, Elsevier, vol. 124(C), pages 329-341.

4. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.

   Cited by:

   1. Robert Mai & Stefan Hoffmann & Ingo Balderjahn, 2021. "When drivers become inhibitors of organic consumption: the need for a multistage view," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1151-1174, November.
   2. Javornik, Ana & Marder, Ben & Pizzetti, Marta & Warlop, Luk, 2021. "Augmented self - The effects of virtual face augmentation on consumers' self-concept," Journal of Business Research, Elsevier, vol. 130(C), pages 170-187.
   3. Erthal, Alice & Frangeskou, Marianna & Marques, Leonardo, 2021. "Cultural tensions in lean healthcare implementation: A paradox theory lens," International Journal of Production Economics, Elsevier, vol. 233(C).
   4. Angelito Calma & José Martí-Parreño & Martin Davies, 2019. "Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective," Scientometrics, Springer;Akadémiai Kiadó, vol. 119(2), pages 879-908, May.
   5. G. Tomas M. Hult & Forrest V. Morgeson III & Udit Sharma & Claes Fornell, 2022. "Customer satisfaction and international business: A multidisciplinary review and avenues for research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1695-1733, October.
   6. Abdelmoety, Ziad Hassan & Aboul-Dahab, Sameh & Agag, Gomaa, 2022. "A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
   7. Malika Malika & Durairaj Maheswaran & Shailendra Pratap Jain, 2022. "Perceived financial constraints and normative influence: discretionary purchase decisions across cultures," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 252-271, March.
   8. van Esch, Patrick & Cui, Yuanyuan (Gina) & Sledge, April & Das, Gopal & Pala, Erol, 2023. "Preference for partner or servant brand roles depends on consumers’ power distance belief," Journal of Business Research, Elsevier, vol. 162(C).
   9. Venkatesh Shankar & Unnati Narang, 2020. "Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 1030-1052, September.
   10. Candy Lim Chiu & Han-Chiang Ho & Zhengqiao Xie & Qi Wu & Yuqi Yuan, 2024. "Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
   11. Tripathi, Sanjeev & Bansal, Anjali & Bansal, Amrita, 2022. "Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories," Journal of Business Research, Elsevier, vol. 153(C), pages 216-227.
   12. Aleck Chao-Hung Lin, 2023. "Emerging Key Elements of a Business Model for Sustaining the Cultural and Creative Industries in the Post-Pandemic Era," Sustainability, MDPI, vol. 15(11), pages 1-17, May.
   13. Wu, Chunhua & Weinberg, Charles B. & Wang, Qiyuan & Ho, Jason Y.C., 2022. "Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1253-1274.
   14. Ha, Kyoungnam Catherine & Song, Reo & Erickson, Gary, 2021. "Multidimensional brand equity and asymmetric risk," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 593-614.
   15. Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
   16. Huachao Gao & Yinlong Zhang, 2022. "How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 822-840, July.
   17. Bitty Balducci & Detelina Marinova, 2018. "Unstructured data in marketing," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 557-590, July.
   18. Moon, Sangkil & Jalali, Nima & Song, Reo, 2022. "Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory," Journal of Business Research, Elsevier, vol. 140(C), pages 332-345.

5. Reo Song & Sungha Jang & Gangshu (George) Cai, 2016. "Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry," Marketing Letters, Springer, vol. 27(4), pages 791-804, December.

   Cited by:

   1. Ashley S. Otto & David M. Szymanski & Rajan Varadarajan, 2020. "Customer satisfaction and firm performance: insights from over a quarter century of empirical research," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 543-564, May.
   2. Vithala R. Rao & S. Abraham (Avri) Ravid & Richard T. Gretz & Jialie Chen & Suman Basuroy, 2017. "The impact of advertising content on movie revenues," Marketing Letters, Springer, vol. 28(3), pages 341-355, September.
   3. G. Tomas M. Hult & Forrest V. Morgeson III & Udit Sharma & Claes Fornell, 2022. "Customer satisfaction and international business: A multidisciplinary review and avenues for research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1695-1733, October.
   4. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
   5. Zhen, Xueping & (George) Cai, Gangshu & Song, Reo & Jang, Sungha, 2019. "The effects of herding and word of mouth in a two-period advertising signaling model," European Journal of Operational Research, Elsevier, vol. 275(1), pages 361-373.
   6. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
   7. Régis Chenavaz & Sajjad M. Jasimuddin, 2017. "An analytical model of the relationship between product quality and advertising," Post-Print hal-01685892, HAL.
   8. Swagato Chatterjee, 2020. "Signalling Service Quality through Price and Certifications," Global Business Review, International Management Institute, vol. 21(1), pages 279-293, February.

6. Moon, Sangkil & Song, Reo, 2015. "The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry," Journal of Retailing, Elsevier, vol. 91(1), pages 154-170.

   Cited by:

   1. Jane, Wen-Jhan, 2021. "Cultural distance in international films: An empirical investigation of a sample selection model," Journal of Economics and Business, Elsevier, vol. 113(C).
   2. Moon, Sangkil & Kim, Seung-Wook & Iacobucci, Dawn, 2024. "Dynamic relationship changes between reviewers and consumers in online product reviews," Journal of Retailing, Elsevier, vol. 100(1), pages 70-84.
   3. Jiejie Wang & Mengli Zhang & Paul Adams & Peng Zheng & Xiaoli Wang, 2022. "Spatial and Temporal Characteristics and Influencing Factors of G20 Box Office Revenues: A Film Geography Perspective," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
   4. Hailin Zhang & Xina Yuan & Tae Ho Song, 2020. "Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective," Electronic Commerce Research, Springer, vol. 20(3), pages 589-608, September.
   5. Guyt, Jonne Y. & Datta, Hannes & Boegershausen, Johannes, 2024. "Unlocking the Potential of Web Data for Retailing Research," Journal of Retailing, Elsevier, vol. 100(1), pages 130-147.
   6. Moon-Yong Kim & Sangkil Moon, 2021. "The effects of cultural distance on online brand popularity," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 302-324, May.
   7. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
   8. Jin, Yu & Xi, Haonan & Wang, Xuhui & Ren, Xin & Yuan, Libin, 2022. "Evaluation of the Integration Policy in China: Does the Integration of Culture and Tourism Promote Tourism Development?," Annals of Tourism Research, Elsevier, vol. 97(C).
   9. Yayla, Serdar & Kutlubay, Omer Cem & Cicek, Mesut & Yeniyurt, Sengun, 2023. "Once upon a time in a foreign market: The role of cultural distance in the economic performance of multilateral non-equity partnerships," International Business Review, Elsevier, vol. 32(4).
   10. Verdiana Giannetti & Jieke Chen, 2023. "An investigation of the impact of Black male and female actors on US movies’ box-office across countries," Marketing Letters, Springer, vol. 34(2), pages 269-291, June.
   11. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
   12. Moon, Sangkil & Bergey, Paul K. & Bove, Liliana L. & Robinson, Stefanie, 2016. "Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption," Journal of Business Research, Elsevier, vol. 69(9), pages 3553-3560.
   13. Rui Chen & Zhiyi Chen & Yongzhong Yang, 2021. "The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
   14. Shin, Sunny Y. & McKenzie, Jordi & Crosby, Paul, 2024. "Cultural affinity and international trade in motion pictures: Empirical evidence using categorised internet search activity," Economic Modelling, Elsevier, vol. 136(C).
   15. Li, Shenyu & Popkowsky Leszczyc, Peter T.L. & Qiu, Chun, 2023. "International retailer performance: Disentangling the interplay between rule of law and culture," Journal of Retailing, Elsevier, vol. 99(2), pages 193-209.

7. Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.

   Cited by:

   1. Scarpi, Daniele & Pizzi, Gabriele & Visentin, Marco, 2014. "Shopping for fun or shopping to buy: Is it different online and offline?," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 258-267.
   2. Perlman, Yael, 2022. "Pricing decisions of online and offline retailers, each offering a competing benefit," Operations Research Perspectives, Elsevier, vol. 9(C).
   3. Scarpi, Daniele, 2012. "Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 53-67.
   4. Kumar, V. & Sunder, Sarang & Sharma, Amalesh, 2015. "Leveraging Distribution to Maximize Firm Performance in Emerging Markets," Journal of Retailing, Elsevier, vol. 91(4), pages 627-643.
   5. Shankar, Venkatesh & Venkatesh, Alladi & Hofacker, Charles & Naik, Prasad, 2010. "Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 111-120.
   6. Mauring, Eeva, 2022. "Search and Price Discrimination Online," CEPR Discussion Papers 15729, C.E.P.R. Discussion Papers.
   7. Vogel, Julia & Paul, Michael, 2015. "One firm, one product, two prices: Channel-based price differentiation and customer retention," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 126-139.
   8. Fei Xu & Honglei Wang, 2018. "Competitive–Cooperative Strategy Based on Altruistic Behavior for Dual-Channel Supply Chains," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
   9. Tong, Tingting & Xu, Xun & Yan, Nina & Chen, Zhineng, 2023. "Examining the impact of information provision on E-tailers’ pricing strategies," International Journal of Production Economics, Elsevier, vol. 265(C).
   10. Melis, Kristina & Campo, Katia & Breugelmans, Els & Lamey, Lien, 2015. "The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?," Journal of Retailing, Elsevier, vol. 91(2), pages 272-288.
   11. Homburg, Christian & Lauer, Karin & Vomberg, Arnd, 2019. "The multichannel pricing dilemma: Do consumers accept higher offline than online prices?," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 597-612.
   12. Wu, Yinglu & Wu, Jianan, 2016. "The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective," Journal of Interactive Marketing, Elsevier, vol. 33(C), pages 43-56.
   13. Bernardo Bertoldi & Chiara Giachino & Alberto Pastore, 2016. "Strategic pricing management in the omnichannel era," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 131-152.
   14. Kumar, V., 2010. "A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 71-85.
   15. Aditya Halim Perdana Kusuma Putra, 2024. "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 82-96, May.
   16. Hsien-Wei Chen & Alvin Lim, 2023. "A network price elasticity of demand model with product substitution," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(4), pages 235-247, August.
   17. Zhang, Jie & Farris, Paul W. & Irvin, John W. & Kushwaha, Tarun & Steenburgh, Thomas J. & Weitz, Barton A., 2010. "Crafting Integrated Multichannel Retailing Strategies," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 168-180.
   18. Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
   19. Melis, Kristina & Campo, Katia & Lamey, Lien & Breugelmans, Els, 2016. "A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?," Journal of Retailing, Elsevier, vol. 92(3), pages 268-286.
   20. Rudolph, Thomas & Scheidegger, Gianluca & Barth, Elias & Linzmajer, Marc, 2019. "The Dose Makes the Poison - Dynamic Pricing Strategies and Their Influence on Consumers," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(5), pages 22-31.
   21. Mateus Nagel & Cristiane Pizzutti dos Santos, 2017. "The Relationship Between Satisfaction with Complaint Handling and Repurchase Intentions: Detecting Moderating Influences in E-Tail," Brazilian Business Review, Fucape Business School, vol. 14(5), pages 510-527, September.
   22. Mookherjee, Satadruta & Lee, Jennifer J. & Sung, Billy, 2021. "Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment," Journal of Business Research, Elsevier, vol. 132(C), pages 429-440.
   23. Marta Arce-Urriza & Javier Cebollada & María Fernanda Tarira, 2017. "The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers," Information Systems and e-Business Management, Springer, vol. 15(1), pages 69-87, February.
   24. Soutjis, Bastien & Cochoy, Franck & Hagberg, Johan, 2017. "An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary supermarkets," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 296-304.
   25. Silva, Ana Teresa & Moro, Sérgio & Rita, Paulo & Cortez, Paulo, 2018. "Unveiling the features of successful eBay smartphone sellers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 311-324.
   26. Pillai, Kishore Gopalakrishna & Kumar, V., 2012. "Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics," Journal of Retailing, Elsevier, vol. 88(1), pages 20-33.
   27. Verhoef, Peter C. & Venkatesan, Rajkumar & McAlister, Leigh & Malthouse, Edward C. & Krafft, Manfred & Ganesan, Shankar, 2010. "CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 121-137.
   28. Hollebeek, Linda D. & Macky, Keith, 2019. "Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 27-41.
   29. Kim, Nooree & Park, Yuri & Lee, Daeho, 2019. "Differences in consumer intention to use on-demand automobile-related services in accordance with the degree of face-to-face interactions," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 277-286.
   30. Herhausen, Dennis & Binder, Jochen & Schoegel, Marcus & Herrmann, Andreas, 2015. "Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration," Journal of Retailing, Elsevier, vol. 91(2), pages 309-325.
   31. Yicheng Liu, 2016. "Customers' Choice between Online or Offline Channel about Search Products, Experience Products and Credence Products," International Business Research, Canadian Center of Science and Education, vol. 9(11), pages 38-56, November.
   32. Berry, Leonard L. & Bolton, Ruth N. & Bridges, Cheryl H. & Meyer, Jeffrey & Parasuraman, A. & Seiders, Kathleen, 2010. "Opportunities for Innovation in the Delivery of Interactive Retail Services," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 155-167.
   33. Yijuan Chen & Xiangting Hu & Sanxi Li, 2022. "Complementarity between online and offline channels for quality signaling," Journal of Economics, Springer, vol. 135(1), pages 49-74, January.
   34. Kjellberg, Hans & Sjögren, Ebba & Krafve, Linus Johansson, 2023. "The functions of known to be inaccurate prices in markets: A cross-country comparison of pharmaceutical list pricing," Journal of Business Research, Elsevier, vol. 167(C).
   35. Peng, Ling & Cui, Geng & Chung, Yuho, 2020. "Do the pieces fit? Assessing the configuration effects of promotion attributes," Journal of Business Research, Elsevier, vol. 109(C), pages 337-349.
   36. Peter M. Kort & Sihem Taboubi & Georges Zaccour, 2020. "Pricing decisions in marketing channels in the presence of optional contingent products," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 28(1), pages 167-192, March.
   37. Pavel Kireyev & Vineet Kumar & Elie Ofek, 2017. "Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy," Marketing Science, INFORMS, vol. 36(6), pages 908-930, November.
   38. Kevin Dayaratna & P. Kannan, 2012. "A mathematical reformulation of the reference price," Marketing Letters, Springer, vol. 23(3), pages 839-849, September.
   39. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
   40. Acquila-Natale, Emiliano & Iglesias-Pradas, Santiago, 2021. "A matter of value? Predicting channel preference and multichannel behaviors in retail," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
   41. Liu, Huan & Lobschat, Lara & Verhoef, Peter C. & Zhao, Hong, 2021. "The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending," Journal of Retailing, Elsevier, vol. 97(3), pages 377-393.
   42. Woo Gon Kim & Meehee Cho & Daekwan Kim & Geon-Cheol Shin, 2014. "The Effect of Price Dispersion on hOtel Performance," Tourism Economics, , vol. 20(6), pages 1159-1179, December.
   43. Keller, Kevin Lane, 2010. "Brand Equity Management in a Multichannel, Multimedia Retail Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 58-70.
   44. Ismael Barros-Contreras & Jesús Manuel Palma-Ruiz & Angel Torres-Toukoumidis, 2021. "Organizational Capabilities for Family Firm Sustainability: The Role of Knowledge Accumulation and Family Essence," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
   45. Fassnacht, Martin & Unterhuber, Sebastian, 2016. "Consumer response to online/offline price differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 137-148.

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