Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
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DOI: 10.1016/j.ijresmar.2022.04.002
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- Verdiana Giannetti & Jieke Chen, 2023. "An investigation of the impact of Black male and female actors on US movies’ box-office across countries," Marketing Letters, Springer, vol. 34(2), pages 269-291, June.
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Keywords
Movies; Import regulation; Chinese theatrical market; International marketing; Econometric analysis;All these keywords.
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