Customers' Choice between Online or Offline Channel about Search Products, Experience Products and Credence Products
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References listed on IDEAS
- Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.
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- Yongrok Choi & Lige Zhang & Jahira Debbarma & Hyoungsuk Lee, 2021. "Sustainable Management of Online to Offline Delivery Apps for Consumers’ Reuse Intention: Focused on the Meituan Apps," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
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More about this item
Keywords
search products; experience products; credence products; online or offline; channel choice;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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