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Differences in consumer intention to use on-demand automobile-related services in accordance with the degree of face-to-face interactions

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  • Kim, Nooree
  • Park, Yuri
  • Lee, Daeho

Abstract

It is important to examine the factors whereby consumers adopt on-demand services, particularly the factors related to consumer safety, to obtain the sustainable growth of on-demand services. Because consumers face physical risks as they confront service providers in person when using these on-demand services, unlike with traditional online services. This paper analyzed the effect of the level of face-to-face interaction between consumer and service provider with the adoption of on-demand services using an extended technology acceptance model. The result shows that the effects of the factors including perceived safety on adoption of on-demand services was different according to the type of on-demand services classified by the level of face-to-face interaction.

Suggested Citation

  • Kim, Nooree & Park, Yuri & Lee, Daeho, 2019. "Differences in consumer intention to use on-demand automobile-related services in accordance with the degree of face-to-face interactions," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 277-286.
    • Handle: RePEc:eee:tefoso:v:139:y:2019:i:c:p:277-286
    DOI: 10.1016/j.techfore.2018.11.014
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    2. Hyunsuk Liu & Changjun Lee & Keungoui Kim & Junmin Lee & Ahram Moon & Daeho Lee & Myeongjun Park, 2023. "An Analysis of Factors Influencing the Intention to Use “Untact” Services by Service Type," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    3. Yeon, Jewoo & Park, Inyoung & Lee, Daeho, 2019. "What creates trust and who gets loyalty in social commerce?," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 138-144.
    4. Zhou, Shengjia & Wang, Junhao & Xu, Bing, 2022. "Innovative coupling and coordination: Automobile and digital industries," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    5. Mehmet S. Güçlü & Oya Erdil & Hakan Kitapçı & Erkut Altındağ, 2023. "How Consumer Motivations to Participate in Sharing Economy Differ Across Developed and Developing Countries: A Comparative Study of Türkiye and Canada," SAGE Open, , vol. 13(2), pages 21582440231, May.
    6. Lee, Jiyoon & Ryu, Min Ho & Lee, Daeho, 2019. "A study on the reciprocal relationship between user perception and retailer perception on platform-based mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 7-15.

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