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Nathalie Fleck

Personal Details

First Name:Nathalie
Middle Name:
Last Name:Fleck
Suffix:
RePEc Short-ID:pfl77
[This author has chosen not to make the email address public]

Affiliation

Groupe d'Analyse des Itinéraires et Niveaux Salariaux (GAINS)
Faculté des Sciences Économiques et du Droit
Le Mans Université

Le Mans, France
http://gains.univ-lemans.fr/
RePEc:edi:gamaifr (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. Géraldine Michel & Carlos Torelli & Nathalie Fleck & Benoit Hubert, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Post-Print hal-03518525, HAL.
  2. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2021. "Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication," Post-Print hal-03556294, HAL.
  3. Didier Louis & Cindy Lombart & Nathalie Fleck, 2021. "Comparison of the impact of a retailer's CSR actions on its relationship with its clients [Comparaison de l’impact de différentes actions RSE d’une enseigne sur sa relation avec ses consommateurs]," Post-Print hal-03269703, HAL.
  4. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2021. "An exploratory study on how social media communication of luxury brands influence consumers’ perception depending on the source," Post-Print hal-03556300, HAL.
  5. Jonathan Dezecot & Nathalie Fleck, 2021. "Perceptions, freins et motivations des consommateurs à l’égard des artisans des métiers de bouche," Post-Print halshs-03467779, HAL.
  6. Pascale Patat-Dubouis & Nathalie Fleck, 2020. "Alliances accidentelles de marques : concept, enjeux et point de vue managérial," Post-Print hal-02954488, HAL.
  7. Jonathan Dezecot & Nathalie Fleck, 2020. "When food artisan develops his business : impact on perceptions and reactions of consumers [Quand l'artisan des métiers de bouche développe son activité : quels effets sur les perceptions et réacti," Post-Print halshs-02952924, HAL.
  8. Yen Le Thi Hai & Nathalie Fleck, 2020. "The not-yet-solved CSR puzzle in emerging countries: Exploring Vietnamese consumers’ perception in food sector," Post-Print hal-02954512, HAL.
  9. Ali Ghasemi Baghabrishami & Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2020. "Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty," Post-Print hal-03556310, HAL.
  10. Ali Ghasemi Baghabrishami & Nathalie Fleck & Hélène Yildiz, 2020. "Du prestige au ‘masstige’ : comment la distance psychologique influence la fidélité et la désirabilité des marques de luxe en ligne," Post-Print hal-02954494, HAL.
  11. Valérie Zeitoun & Géraldine Michel & Nathalie Fleck, 2020. "When brands use CEOs and employees as spokespersons," Post-Print hal-02494608, HAL.
  12. Jonathan Dezecot & Nathalie Fleck, 2019. "The impact of the name of an artisanal shop on the consumer's reactions on the artisan: the role of personificatin and perceived marketing [L'effet du nom d'une boutique artisanale sur les réaction," Post-Print halshs-02952957, HAL.
  13. Amélie Lachat & Nathalie Fleck & Emmanuelle Le Nagard, 2019. "Does an enhanced technical quality of image lead to a better perceived viewer experience? The case of UHD TV," Post-Print hal-02292259, HAL.
  14. Laure Ambroise & Nathalie Fleck & Clarinda Lefebvre, 2019. "La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs," Post-Print hal-02291710, HAL.
  15. Nathalie Fleck & Laure Ambroise, 2019. "Les pratiques des marques face au consommateur augmenté," Post-Print hal-02292020, HAL.
  16. Ali Ghasemi Baghabrishami & Hélène Yildiz & Nathalie Fleck-Dousteyssier, 2019. "La communication des marques de luxe sur les médias sociaux," Post-Print hal-02505101, HAL.
  17. Nathalie Fleck & Laure Ambroise, 2019. "Brand Practices Faced with Augmented Consumers," Post-Print hal-02292016, HAL.
  18. Hélène Yildiz & Nathalie Fleck-Dousteyssier, 2018. "Modèle théorique explicatif et intégratif de la consommation frontalière : regards croisés entre géographie et gestion, Commerce du futur, futurs du commerce," Post-Print hal-02505120, HAL.
  19. Nathalie Fleck-Dousteyssier & Hélène Yildiz, 2018. "Comprendre le visage polymorphe du consommateur transfrontalier : un modèle théorique intégrateur," Post-Print hal-02505124, HAL.
  20. Laure Ambroise & Nathalie Fleck & C., Mathews, 2018. "La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs? 92 (sept.-déc.), 31-51," Post-Print hal-02128202, HAL.
  21. Caroline Ardelet & Nathalie Fleck-Dousteyssier & Julien Grobert, 2017. "Parfum d'ambiance : quel impact sur la propreté, la sécurité et la satisfaction dans les gares ?," Post-Print hal-01738999, HAL.
  22. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2017. "What a Strange Bottle! Effects of Perceived Congruence of a Package Design," Post-Print hal-02292122, HAL.
  23. Jonathan Dezecot & Nathalie Fleck, 2017. "D'artisan traditionnel à marque artisan : quelle perception de l'artisan par le consommateur ?," Post-Print halshs-02952967, HAL.
  24. Charles Bal & Nathalie Fleck, 2016. "Connected Stadium: A Pillar for Football Clubs’ Marketing Development?," Post-Print hal-02292206, HAL.
  25. Stéphanie Verfay-Bertaud & Nathalie Fleck & Isabelle Prim-Allaz, 2016. "Une comparaison entre banques privées et banques coopératives et leur impact sur les réactions des consommateurs: le rôle médiateur de la confiance," Post-Print hal-02955481, HAL.
  26. Stéphanie Verfay-Bertaud & Nathalie Fleck & Isabelle Prim-Allaz, 2016. "The impact of the type of bank on customers’ reactions to their bank: The mediating role of trust," Post-Print hal-02954542, HAL.
  27. Jonathan Dézécot & Nathalie Fleck, 2016. "An exploration of the perception of brand management and marketing in craftsmanship: structured abstract," Post-Print halshs-02952987, HAL.
  28. Jonathan Dezecot & Nathalie Fleck, 2016. "The Concept Of Artisan-Brand: Exploration Of The Characteristics And Consumers’ Motivations [Le Concept De Marque-Artisan : Exploration Des Caracteristiques Et Des Motivations Des Consommateurs]," Post-Print halshs-02952979, HAL.
  29. Nathalie Fleck, 2015. "Banksy, l’art de la revendication," Post-Print hal-02292180, HAL.
  30. Nathalie Fleck, 2015. "Edward Hopper, entre réalisme et critique de la société de consommation," Post-Print hal-02292188, HAL.
  31. Nathalie Fleck, 2015. "Andy Warhol, sublimation et critique de la société de consommation," Post-Print hal-02292195, HAL.
  32. Nathalie Fleck & Virginie Maille, 2015. "Challenge your customer! When atypical package designs make meaning," Post-Print hal-02954554, HAL.
  33. Nathalie Fleck & Géraldine Michel & Valérie Zeitoun, 2014. "Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising," Post-Print halshs-01897868, HAL.
  34. Nathalie Fleck & Géraldine Michel & Hubert Gatignon, 2014. "The Dual Process of Co-branded New Products: Why Fit is Not All That Matters," Post-Print hal-02954567, HAL.
  35. Nathalie Fleck & Géraldine Michel & Sophie Rieunier, 2013. "Les modes d'expression de la marque," Post-Print hal-02051676, HAL.
  36. Géraldine Michel & Nathalie Fleck, 2013. "Les stratégies de développement de la marque," Post-Print hal-02051669, HAL.
  37. Nathalie Fleck & Michaël Korchia & Isabelle Le Roy, 2012. "Celebrities in Advertising: Looking for Congruence or Likability?," Post-Print hal-02291867, HAL.
  38. Nathalie Fleck & Géraldine Michel, 2012. "Co-branding success: a subtle balance between perceived credibility and novelty influenced by brand relevancy and expectancy," Post-Print hal-02954574, HAL.
  39. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2011. "What a strange bottle! Effects of perceived congruence of a packaging design," Post-Print hal-02954584, HAL.
  40. Virginie Maille & Nathalie Fleck, 2011. "Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure," Post-Print hal-02055298, HAL.
  41. Virginie Maille & Nathalie Fleck, 2011. "Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure," Post-Print hal-02291857, HAL.
  42. Nathalie Fleck & Virginie Maille & Priya Raghubir, 2011. "Drôle de bouteille! Les effets de la congruence perçue d’un packaging," Post-Print halshs-02955464, HAL.
  43. Nathalie Fleck & Michaël Korchia, 2010. "Choisir une célébrité pour une publicité : le cœur ou la raison ?," Post-Print hal-02955470, HAL.
  44. Nathalie Fleck & Virginie Maille, 2010. "Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research," Post-Print hal-02291860, HAL.
  45. Nathalie Fleck & Géraldine Michel, 2010. "How could the congruence model explain co-branding effectiveness," Post-Print hal-02955469, HAL.
  46. Nathalie Fleck & Virginie Maille, 2010. "Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche," Post-Print hal-02055271, HAL.
  47. Nathalie Fleck & Lydiane Nabec, 2010. "L'enseigne : un capital pour le distributeur," Post-Print hal-02291870, HAL.
  48. Pascale Quester & Nathalie Fleck, 2010. "Club Med: coping with corporate brand evolution," Post-Print hal-02291875, HAL.
  49. Kevin Lane Keller & Nathalie Fleck & Isabelle Fontaine, 2009. "Management stratégique de la marque," Post-Print hal-02292235, HAL.
  50. Nathalie Fleck & Michaël Korchia, 2009. "Celebrities in advertising: looking for congruence or for likability?," Post-Print hal-02955472, HAL.
  51. Nathalie Fleck & Pascale Quester, 2008. "Les réactions d’une communauté de marque face à l’évolution de cette marque : une étude exploratoire du Club Med," Post-Print hal-02955475, HAL.
  52. Nathalie Fleck-Dousteyssier, 2007. "Le parrainage : d’une intuition à une stratégie de communication," Post-Print halshs-02914768, HAL.
  53. Nathalie Fleck, 2007. "Sponsorship: from intuitive to strategic communication [Le parrainage: d'une intuition à une stratégie de communication]," Post-Print hal-02334544, HAL.
  54. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.
  55. Nathalie Fleck & Michaël Korchia, 2006. "Les célébrités dans la publicité : le rôle de la congruence," Post-Print hal-02955477, HAL.
  56. Nathalie Fleck-Dousteyssier & Elyette Roux & Denis Darpy, 2006. "La congruence dans le parrainage : définition, rôle et mesure," Post-Print hal-01518919, HAL.
  57. Nathalie Fleck & Michaël Korchia, 2006. "Celebrities in advertising: the role of congruency," Post-Print hal-02955476, HAL.
  58. Nathalie Fleck, 2004. "Une application des modèles de traitement de l’information au parrainage : le rôle de la congruence," Post-Print hal-02955483, HAL.
  59. Nathalie Fleck, 2003. "Effets du parrainage sur l’image de marque : le rôle de la congruence," Post-Print hal-02955484, HAL.
  60. Nathalie Fleck & Xavier Delanglade & Elyette Roux & Michaël Korchia, 2000. "The Internet Driving Forces and Barriers of Managers within French Companies," Post-Print hal-02955478, HAL.
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    repec:hal:journl:hal-02954536 is not listed on IDEAS
    repec:hal:journl:hal-02954544 is not listed on IDEAS
    repec:hal:journl:hal-02954528 is not listed on IDEAS

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Géraldine Michel & Carlos Torelli & Nathalie Fleck & Benoit Hubert, 2022. "Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands," Post-Print hal-03518525, HAL.

    Cited by:

    1. Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024. "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 5-17, May.
    2. Falana, Wuraola Oluwabukola & Aspara, Jaakko & Frösén, Johanna, 2024. "The impact of Janus fit brand extensions on perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 179(C).
    3. Jiang, Xia & Deng, Fengyi & Yang, Defeng & Yao, Qing, 2024. "The effects of residential mobility on consumers’ preference for paradox brands," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. P. Rodrigues & M. Junaid & A. Sousa & A. P. Borges, 2024. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 382-400, July.

  2. Valérie Zeitoun & Géraldine Michel & Nathalie Fleck, 2020. "When brands use CEOs and employees as spokespersons," Post-Print hal-02494608, HAL.

    Cited by:

    1. Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.

  3. Nathalie Fleck & Géraldine Michel & Valérie Zeitoun, 2014. "Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising," Post-Print halshs-01897868, HAL.

    Cited by:

    1. Clément Levallois & Morgane Marchand & Tiago Mata & André Panisson, 2016. "Twitter for Research, Handbook 2015-2016," Post-Print hal-01892824, HAL.
    2. Jasmina Ilicic & Stacey M Baxter & Alicia Kulczynski, 2016. "The impact of age on consumer attachment to celebrities and endorsed brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 273-288, May.
    3. Muela-Molina, Clara & Perelló-Oliver, Salvador & García-Arranz, Ana, 2020. "Endorsers’ presence in regulation and endorsements in dietary supplements’ advertising on Spanish radio," Health Policy, Elsevier, vol. 124(8), pages 902-908.
    4. Carol L. Esmark & Stephanie M. Noble, 2018. "Retail space invaders: when employees’ invasion of customer space increases purchase intentions," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 477-496, May.
    5. Sharma, Monika & Rahman, Zillur, 2022. "Anthropomorphic brand management: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 149(C), pages 463-475.
    6. Barbara Del Bosco & Alice Mazzucchelli & Roberto Chierici, 2023. "Firm policies and employees’ participation in conversation about their employer on social media," Italian Journal of Marketing, Springer, vol. 2023(3), pages 301-322, September.
    7. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility," Global Business Review, International Management Institute, vol. 19(2), pages 494-509, April.
    8. Elgaaied-Gambier, Leila & Monnot, Elisa & Reniou, Fanny, 2018. "Using descriptive norm appeals effectively to promote green behavior," Journal of Business Research, Elsevier, vol. 82(C), pages 179-191.
    9. Roszi Naszariah Nasni Naseri & Maizatul Saadiah Mohamad & Maryam Mohd Esa & Zamry Gafar & Roslinawati Ibrahim & Zurairah Jais, 2024. "A Conceptual Model for Factors Influencing Purchase Intention of Cosmetic Products," Information Management and Business Review, AMH International, vol. 16(1), pages 299-305.
    10. Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
    11. Raghavendra, Ananya Hadadi & Bala, Pradip Kumar & Mukherjee, Arindam, 2024. "Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    12. Chu, Kyounghee & Lee, Do-Hee & Kim, Ji Yoon, 2019. "The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification," Journal of Business Research, Elsevier, vol. 99(C), pages 472-480.
    13. Nor Hasliza Md Saad & Zulnaidi Yaacob, 2021. "Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group," SAGE Open, , vol. 11(3), pages 21582440211, July.
    14. Jari Martikainen & Roberto Adriani, 2023. "Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 64-80, February.

  4. Nathalie Fleck & Géraldine Michel & Hubert Gatignon, 2014. "The Dual Process of Co-branded New Products: Why Fit is Not All That Matters," Post-Print hal-02954567, HAL.

    Cited by:

    1. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
    2. Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.

  5. Nathalie Fleck & Michaël Korchia & Isabelle Le Roy, 2012. "Celebrities in Advertising: Looking for Congruence or Likability?," Post-Print hal-02291867, HAL.

    Cited by:

    1. Xu, Zhen & Islam, Tahir & Liang, Xiaobei & Akhtar, Naeem & Shahzad, Mohsin, 2021. "‘I'm like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Wan Su & Yangchun Li & Huichuan Zhang & Tiandong Wang, 2023. "How the attributes of content distributors influence the intentions of users to pay for content shared on social media," Electronic Commerce Research, Springer, vol. 23(1), pages 407-441, March.
    3. Regina Burnasheva & Yong Gu Suh, 2021. "The Impact of Celebrity Endorsement on Brand Loyalty: Mediating and Moderating Mechanisms," International Business Research, Canadian Center of Science and Education, vol. 14(2), pages 1-29, February.
    4. Chang Joseph W., 2017. "Moral character effects in endorser perception," Management & Marketing, Sciendo, vol. 12(2), pages 171-188, June.
    5. Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
    6. Belanche, Daniel & Flavián, Carlos & Pérez-Rueda, Alfredo, 2017. "Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 75-88.
    7. Kim, Do Yuon & Kim, Hye-Young, 2021. "Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 130(C), pages 405-415.
    8. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    9. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
    10. Campbell, Colin & Farrell, Justine Rapp, 2020. "More than meets the eye: The functional components underlying influencer marketing," Business Horizons, Elsevier, vol. 63(4), pages 469-479.
    11. Souheila Kaabachi & Mohamed Karim Kefi & Monyédodo Régis Kpossa & Ahmed Anis Charfi, 2021. "Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?," Post-Print hal-03767446, HAL.
    12. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    13. Waleed Yahya Yousef, 2023. "The Influence of a Country’s Sustainable Development on Likeability, Intention to Travel, and Country Image: A Case Study from Saudi Arabia," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
    14. Albert, Noël & Ambroise, Laure & Valette-Florence, Pierre, 2017. "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?," Journal of Business Research, Elsevier, vol. 81(C), pages 96-106.
    15. Yin, Cheng-Yue & Poon, Patrick & Su, Jing-Lei, 2017. "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products," Tourism Management, Elsevier, vol. 61(C), pages 263-274.
    16. Amir Hossein Salimi & Amir Noori & Hossein Bonakdari & Jafar Masoompour Samakosh & Ehsan Sharifi & Mohammadreza Hassanvand & Baharam Gharabaghi & Mehdi Agharazi, 2020. "Exploring the Role of Advertising Types on Improving the Water Consumption Behavior: An Application of Integrated Fuzzy AHP and Fuzzy VIKOR Method," Sustainability, MDPI, vol. 12(3), pages 1-33, February.
    17. V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
    18. Moldovan Răzvan A. & Ciornea Raluca, 2019. "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 18-34, December.
    19. Bo-Chiuan Su & Li-Wei Wu & Hongxi Lin & Chieh-An Lin, 2023. "The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention," Sustainability, MDPI, vol. 15(1), pages 1-21, January.
    20. Xuhui Wang & Asad Hassan Butt & Qilin Zhang & Nouman Shafique & Hassan Ahmad, 2021. "“Celebrity Avatar†Feasting on In-Game Items: A Gamers’ Play Arena," SAGE Open, , vol. 11(2), pages 21582440211, May.
    21. Mahdavi Mehdi & Barbosa Belem & Oliveira Zaíla & Chkoniya Valentina, 2019. "Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase," Management & Marketing, Sciendo, vol. 14(3), pages 304-317, September.
    22. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    23. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    24. Ullah, Subhan & Attah-Boakye, Rexford & Adams, Kweku & Zaefarian, Ghasem, 2022. "Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility," Journal of Business Research, Elsevier, vol. 145(C), pages 228-239.
    25. Ching-Fu Chen & Hsiao-Han Lu, 2024. "Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 415-429, July.
    26. Abdullah Malik & Bushan D. Sudhakar & Dhruv Shankar Dutta, 2018. "Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image," IIM Kozhikode Society & Management Review, , vol. 7(1), pages 75-87, January.
    27. Adel A. Al-Wugayan, 2023. "Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 369-391, June.
    28. Yuanyuan Zhou & Qian Li & Shiyang Gong & Daniel P. Hampson & Zhicen Liu, 2023. "Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 829-856, July.

  6. Virginie Maille & Nathalie Fleck, 2011. "Congruence perçue par le consommateur: vers une clarification du concept, de sa formation et de sa mesure," Post-Print hal-02055298, HAL.

    Cited by:

    1. Laurent Busca & Julien Grobert & Cyrielle Vellera, 2021. "Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators," Post-Print hal-03256558, HAL.
    2. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    3. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.
    4. Christophe Bezes & Maria Mercanti-Guérin, 2017. "Similarity in marketing: Scope, measurement, and fields of application [La similarité en marketing : périmètre, mesure et champs d'application]," Post-Print hal-02086666, HAL.
    5. Racat, Margot & Capelli, Sonia & Lichy, Jessica, 2021. "New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 170(C).

  7. Virginie Maille & Nathalie Fleck, 2011. "Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure," Post-Print hal-02291857, HAL.

    Cited by:

    1. Guitart, Ivan A. & Hervet, Guillaume, 2017. "The impact of contextual television ads on online conversions: An application in the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 480-498.
    2. Joonhyeong Joseph Kim & Insin Kim, 2018. "Entrepreneurial Marketing and Airline-Cause Sponsorship Congruence: Passenger Sponsorship Response to US-Based Full-Service Airlines," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    3. Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).
    4. Jinjiang Cai & Jingjing Wu & Hongjie Zhang & Yifei Cai, 2023. "Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception," Sustainability, MDPI, vol. 15(5), pages 1-17, February.

  8. Nathalie Fleck & Virginie Maille, 2010. "Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research," Post-Print hal-02291860, HAL.

    Cited by:

    1. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    3. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    4. Suzanne Billot & Gaelle Pantin-Sohier & Romain Sohier & Alice Sohier, 2021. "Does the rap wear Dior? The impact of rap endorser on luxury brand personality," Post-Print hal-03632422, HAL.
    5. Lee, Michael S.W. & Septianto, Felix & Frethey-Bentham, Catherine & Gao, Esther, 2020. "Condoms and bananas: Shock advertising explained through congruence theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

  9. Nathalie Fleck & Virginie Maille, 2010. "Trente ans de travaux contradictoires sur l'influence de la congruence perçue par le consommateur: synthèse, limites et voies de recherche," Post-Print hal-02055271, HAL.

    Cited by:

    1. Sylvain Sénéchal & Laurent Georges & Jean Pernin, 2014. "Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product," Journal of Business Ethics, Springer, vol. 124(3), pages 365-381, October.
    2. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
    3. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    4. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.

  10. Nathalie Fleck & Lydiane Nabec, 2010. "L'enseigne : un capital pour le distributeur," Post-Print hal-02291870, HAL.

    Cited by:

    1. Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel, 2017. "Customer segmentation based on store equity: What explains customer store preference?," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 546-561, November.

  11. Kevin Lane Keller & Nathalie Fleck & Isabelle Fontaine, 2009. "Management stratégique de la marque," Post-Print hal-02292235, HAL.

    Cited by:

    1. Fabienne Chameroy & Jean-Louis Chandon, 2011. "Are All Labels Ethical? [Les labels sont-ils tous éthiques ?]," Post-Print hal-02092068, HAL.
    2. Ghiuta Ovidiu-Aurel, 2015. "The Value Of A Personal Brand In The Elections. The Quantitative Analysis For Election Laws Applied In Local Elections In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 85-91, January.

  12. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.

    Cited by:

    1. Daniel Martínez Cevallos & Mario Alguacil & Ferran Calabuig Moreno, 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    2. Ali Ahmed Abdelkader, 2022. "Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-26, January.
    3. Zarei, Shadi & Samavatiyan, Hossein & Akhoondi, Fereshteh, 2018. "How Persuasion Knowledge Creates Differences in the Role of Self and Functional Congruity on Predicting Customers’ Attitude and Behavioral Intention," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275860, German Association of Agricultural Economists (GEWISOLA).
    4. Chien, P. Monica & Cornwell, T. Bettina & Pappu, Ravi, 2011. "Sponsorship portfolio as a brand-image creation strategy," Journal of Business Research, Elsevier, vol. 64(2), pages 142-149, February.
    5. Anil Gupta & Anish Yousaf Naik & Neelika Arora, 2013. "Mapping Sponsorship-linked Marketing in Indian Premier League," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 61-72, January.
    6. Macdougall, Hannah K. & Nguyen, Sheila N. & Karg, Adam J., 2014. "‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship," Sport Management Review, Elsevier, vol. 17(1), pages 78-89.
    7. Abhishek & Sahay, Arvind, 2013. "Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context," IIMA Working Papers WP2013-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    8. Mazodier, Marc & Quester, Pascale, 2014. "The role of sponsorship fit for changing brand affect: A latent growth modeling approach," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 16-29.
    9. Jonathan A. Jensen, 2023. "Searching for the "Holy Grail" of sponsorship-linked marketing: A generalizable sponsorship ROI model," Papers 2305.09473, arXiv.org.
    10. . Abhishek & Arvind Sahay, 2013. "Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions," Working Papers id:5432, eSocialSciences.
    11. Uhrich, Sebastian & Koenigstorfer, Joerg & Groeppel-Klein, Andrea, 2014. "Leveraging sponsorship with corporate social responsibility," Journal of Business Research, Elsevier, vol. 67(9), pages 2023-2029.
    12. Wiegand, Elena & Wagner, Aiko, 2016. "Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht [Steinbrück and the SPD – the effect of the TV debate on the perception of congr," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 136-155.
    13. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Jean-Louis Pernin & Andréas Eriksson, 2016. "The compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models? [Evaluation comparée de deux innovations dans le commerce équitable : quel app," Post-Print hal-03540166, HAL.
    15. Jensen, Jonathan A. & Bettina Cornwell, T., 2021. "Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport," Journal of Business Research, Elsevier, vol. 124(C), pages 790-799.
    16. Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M., 2010. "Dimensions of fit between a brand and a social cause and their influence on attitudes," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 151-160.
    17. Odile CHANUT & Dominique BONET FERNANDEZ & François DURANT, 2014. "Parrainage sportif des banques françaises : Une approche par la congruence," Working Papers 2014-215, Department of Research, Ipag Business School.
    18. Halkias, Georgios & Micevski, Milena & Diamantopoulos, Adamantios & Milchram, Christine, 2017. "Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity," Journal of Business Research, Elsevier, vol. 80(C), pages 210-217.
    19. Namhyun Um, 2022. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement," Sustainability, MDPI, vol. 14(5), pages 1-9, March.
    20. Carrillat, François A. & d’Astous, Alain & Davoine, Victor, 2013. "The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America," Australasian marketing journal, Elsevier, vol. 21(4), pages 264-270.
    21. Àngela Elisa Aguiló-Lemoine & Francisco Rejón-Guardia & María Antonia García-Sastre, 2020. "Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    22. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
    23. Christophe Bezes, 2010. "Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing," Post-Print hal-00573441, HAL.

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-AGR: Agricultural Economics (1) 2020-11-09
  2. NEP-IPR: Intellectual Property Rights (1) 2024-02-19
  3. NEP-MKT: Marketing (1) 2020-11-09

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