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Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products

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  • Yin, Cheng-Yue
  • Poon, Patrick
  • Su, Jing-Lei

Abstract

When tourists return home from a remote tourism destination, it is not uncommon for them to encounter the destination's products being sold in their hometown. Autobiographical memory evocation is likely to affect their purchase intentions. This study aims to examine the effects of autobiographical memory evocation on behavioral responses. A conceptual model was developed to examine the causal relationships of product-destination congruity, travel satisfaction, autobiographical memory, evoked pleasure, destination attachment and purchase intention. Data were obtained from 342 tourists who had visited the heritage city of Lijiang, China. Autobiographical memory is found to lead to pleasure and a positive mood, higher levels of destination attachment, and greater purchase intentions for the product available in the tourist's hometown. Managerial implications are discussed.

Suggested Citation

  • Yin, Cheng-Yue & Poon, Patrick & Su, Jing-Lei, 2017. "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products," Tourism Management, Elsevier, vol. 61(C), pages 263-274.
    • Handle: RePEc:eee:touman:v:61:y:2017:i:c:p:263-274
    DOI: 10.1016/j.tourman.2017.02.014
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    Cited by:

    1. Murodjon Raimkulov & Husanjon Juraturgunov & Young-joo Ahn, 2021. "Destination Attractiveness and Memorable Travel Experiences in Silk Road Tourism in Uzbekistan," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    2. José Alberto Martínez-González & Carmen D. Álvarez-Albelo, 2021. "Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
    3. Kim, Youngsoo & Ribeiro, Manuel Alector & Li, Gang, 2022. "Tourism memory, mood repair and behavioral intention," Annals of Tourism Research, Elsevier, vol. 93(C).

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