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Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht
[Steinbrück and the SPD – the effect of the TV debate on the perception of congruency, candidate preference and vote choice]

Author

Listed:
  • Wiegand, Elena
  • Wagner, Aiko

Abstract

In dem Artikel wird der Einfluss des TV-Duells 2013 auf die Einschätzung einer Übereinstimmung von politischen Positionen der Kanzlerkandidaten mit deren Parteien untersucht und überprüft, welche Auswirkungen eine Bewertungsänderung für die Wahlentscheidung hat. Analysiert werden drei Hypothesen, wobei sich zeigt, dass das TV-Duell (1.) zu einem Anstieg in der Wahrnehmung Steinbrücks als Repräsentant seiner Partei führt, was (2.) wiederum für ihn positive Effekte auf die Kanzlerpräferenz mit sich brachte. Dies führte letztendlich (3.) auch zu einer gestiegenen Wahlwahrscheinlichkeit für die SPD. Damit kann der Einfluss des TV-Duells auf eine weitere Bewertungsdimension der Kandidatenorientierung und damit auf das Wahlergebnis nachgezeichnet werden.

Suggested Citation

  • Wiegand, Elena & Wagner, Aiko, 2016. "Steinbrück und die SPD – der Effekt des TV-Duells auf Wahrnehmung von Kongruenz, Kandidatenpräferenz und Wahlabsicht [Steinbrück and the SPD – the effect of the TV debate on the perception of congr," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 136-155.
    • Handle: RePEc:zbw:espost:247644
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    References listed on IDEAS

    as
    1. Nathalie Fleck & Pascale Quester, 2007. "Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship," Post-Print hal-02291877, HAL.
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    Full references (including those not matched with items on IDEAS)

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