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Report NEP-MKT-2020-11-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon.
Other reports in NEP-MKT
The following items were announced in this report:
- Kai Hao Yang, 2020. "Selling Consumer Data for Profit: Optimal Market-Segmentation Design and its Consequences," Cowles Foundation Discussion Papers 2258, Cowles Foundation for Research in Economics, Yale University.
- Jonathan Dezecot & Nathalie Fleck, 2019. "The impact of the name of an artisanal shop on the consumer's reactions on the artisan: the role of personificatin and perceived marketing [L'effet du nom d'une boutique artisanale sur les réaction," Post-Print halshs-02952957, HAL.