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Generative Künstliche Intelligenz in Marketing und Sales
Editor
Listed:
- Thomas Bolz(IU International University of Applied Sciences)Gabriele Schuster(IU International University of Applied Sciences)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-45132-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Bolz, 2024. "Generative KI: Relevanz und Modell für die Integration in Marketing und Sales," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 1-7, Springer.
- Lavinia Celina Rahmawati & Freddy Sikouonmeu, 2024. "AI-Generated Content as the Future of Marketing Strategies," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 11-23, Springer.
- Kurt Jeschke, 2024. "Marketing und Vertrieb im zweiten Maschinenzeitalter," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 25-39, Springer.
- Petra Beenken & Ralf Kneuper & Claudia Hess & Alexander Lawall, 2024. "Datenschutzrechtliche Herausforderungen beim Einsatz Generativer KI in Marketing und Vertrieb," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 41-53, Springer.
- Sibylle Kunz & Doris Hanway & Susanne Fittkau & Gabriele Schuster, 2024. "Eine Analyse des Status quo von Angebot und Nutzung generativer künstlicher Intelligenz im Onlinemarketing," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 55-69, Springer.
- Nicolai Krüger & Sebastian Mertens, 2024. "Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 71-82, Springer.
- Marc Ebel, 2024. "Anwendungsfälle von Künstlicher Intelligenz in Start-ups," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 85-102, Springer.
- Vera Lenz-Kesekamp & Tobias Kesting, 2024. "Analyse der Potenziale generativer KI und deren Adaption für das Digital Marketing deutscher Start-ups," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 103-118, Springer.
- Ban Pahlawan, 2024. "GenAI in the Service of Sustainable Development," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 119-130, Springer.
- Miriam O’Shea & Gabriele Schuster, 2024. "Generative KI in Zeiten der Postwachstumsökonomie," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 131-146, Springer.
- Katharina-Maria Rehfeld & Maik Günther & Heiko Holz, 2024. "Die Rolle von Chatbots für eine effektive und erfolgreiche HR-Kommunikation entlang der Employee Journey," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 149-159, Springer.
- Neal Wessling & Elisabeth L’Orange & Luise-Sophie Bleckmann & Cansu Rosa Yildirim & Caroline Grauel & Benny Björn Briesemeister, 2024. "Merging Generative AI and Neuroscience to build the future of hyper-personalized B2C communication: introducing neuro-adjusted avatars," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 161-176, Springer.
- Isabel Hörmann & Philipp Schmid, 2024. "KI-Technologien im Maschinenbauvertrieb," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 177-187, Springer.
- Klaus Wildhirt & Jan Pieper & Annkristin Schürhaus & Marie Salkowski, 2024. "Generative KI im Social-Media-Marketing: Empirische Einblicke aus der Modebranche," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 191-206, Springer.
- Visieu Lac & Damian Leschik, 2024. "Unlocking the Marketing and Sales Potential: Bridging Generative AI with Domain-Specific Data using Retrieval Augmented Generation Architecture," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 207-219, Springer.
- Jan Pieper & Klaus Wildhirt & Nikolaj Lunze, 2024. "Virtuelle Influencer:innen als Marketinginstrument," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 221-233, Springer.
- Sonja Klose & Ralf T. Kreutzer, 2024. "Generative KI und Content-Marketing – a match made in heaven?," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 235-251, Springer.
- Manuel Muth & Gerd Nufer, 2024. "Der Einsatz Künstlicher Neuronaler Netze in der Generativen KI aus der Perspektive des Marketing," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 255-267, Springer.
- Florian Perst, 2024. "Der Einfluss von KI-gestützter Kommunikation auf authentische Markenwahrnehmung und Loyalität," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 269-281, Springer.
- Marc Peter & Jan-Paul Lüdtke, 2024. "AI-Generated Product Texts: A Quantitative Analysis of Product Description Perceptions," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 283-301, Springer.
- Atilla Wohllebe & Christina Lagodka, 2024. "Can ChatGPT Replace Human Content Writers in SEO Copywriting? An Empirical Comparison for Performance Measurement of Generative AI in Search Engine Optimization in E-Commerce," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 303-313, Springer.
- Tanja Marlen Zweigle, 2024. "Einsatz generativer KI in der Marketingforschung," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 315-329, Springer.
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