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KI-Technologien im Maschinenbauvertrieb

In: Generative Künstliche Intelligenz in Marketing und Sales

Author

Listed:
  • Isabel Hörmann

    (Hochschule für angewandte Wissenschaften Kempten)

  • Philipp Schmid

    (Hochschule für angewandte Wissenschaften Kempten)

Abstract

Zusammenfassung Dieser Beitrag untersucht den Einsatz von generativer KI wie ChatGPT und von anderen KI-Technologien im Maschinenbauvertrieb. Er zeigt, dass (bereits heute) viele Unternehmen KI einsetzen, um Prozesse zu optimieren und Kundenbeziehungen zu verbessern. Obwohl ein solcher KI-Einsatz mit deutlichen Herausforderungen v. a. in den Bereichen Datenschutz und Akzeptanz der Beschäftigten verbunden ist, blickt die Branche positiv in die Zukunft. Sie erwartet eine Zunahme/Manifestierung von KI im Vertrieb, betont aber gleichzeitig die Notwendigkeit einer ausgewogenen Integration von Mensch und Maschine.

Suggested Citation

  • Isabel Hörmann & Philipp Schmid, 2024. "KI-Technologien im Maschinenbauvertrieb," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 177-187, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45132-5_13
    DOI: 10.1007/978-3-658-45132-5_13
    as

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