IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45132-5_17.html
   My bibliography  Save this book chapter

Generative KI und Content-Marketing – a match made in heaven?

In: Generative Künstliche Intelligenz in Marketing und Sales

Author

Listed:
  • Sonja Klose

    (HWR Berlin)

  • Ralf T. Kreutzer

    (HWR Berlin)

Abstract

Zusammenfassung Technologische Fortschritte im Bereich generativer KI verändern Interaktionsdynamiken zwischen Unternehmen und ihren jeweiligen Zielgruppen grundlegend. Durch die zunehmende Ähnlichkeit von menschlich und algorithmisch generierten Inhalten wächst die Bedeutsamkeit der Integration fortgeschrittener KI-Systeme im Marketingkontext. Die Einsatzmöglichkeiten sind schon jetzt vielfältig: von der Generierung von Marketinginhalten in Text-, Bild- oder Videoform bis hin zur Analyse und Interpretation großer Datenmengen und konzeptioneller Unterstützung im Marketingbereich. Das wirft essenzielle Fragen bezüglich des Einflusses dieser Technologien auf die Arbeitsweise von Marketing Professionals auf. Insbesondere der Sektor des Content Marketings erscheint prädestiniert für die Implementierung generativer KI.

Suggested Citation

  • Sonja Klose & Ralf T. Kreutzer, 2024. "Generative KI und Content-Marketing – a match made in heaven?," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 235-251, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45132-5_17
    DOI: 10.1007/978-3-658-45132-5_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45132-5_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.