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Generative KI in Zeiten der Postwachstumsökonomie

In: Generative Künstliche Intelligenz in Marketing und Sales

Author

Listed:
  • Miriam O’Shea

    (Hochschule Bremerhaven)

  • Gabriele Schuster

    (IU Internationale Hochschule, Campus Hamburg)

Abstract

Zusammenfassung Dieser Artikel behandelt die Herausforderung und Möglichkeiten mithilfe von generativer KI in Marketing und Sales zum achtsamen Konsum von Ressourcen beizutragen. Er betrachtet den Konflikt zwischen KI-gesteuertem Konsumverhalten und nachhaltigem Ressourceneinsatz durch die Brille der Kritischen Konsumgesellschaft. Der Lösungsansatz besteht in der Entwicklung von Algorithmen, die wahre Kundenbedürfnisse identifizieren und umweltfreundliche Produkte fördern. Das erfordert eine Abkehr von der Wachstumsökonomie zugunsten einer Bedarfsorientierung. Der Beitrag schlägt einen Weg vor, wie ein alternatives ökonomisches System jenseits des Wachstumsparadigmas durch KI und veränderte Geschäftsmodelle unterstützt werden kann.

Suggested Citation

  • Miriam O’Shea & Gabriele Schuster, 2024. "Generative KI in Zeiten der Postwachstumsökonomie," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 131-146, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45132-5_10
    DOI: 10.1007/978-3-658-45132-5_10
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