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Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing

In: Generative Künstliche Intelligenz in Marketing und Sales

Author

Listed:
  • Nicolai Krüger

    (IU International University of Applied Sciences)

  • Sebastian Mertens

    (Make)

Abstract

In the transformative era of artificial intelligence, combining automation technologies and data connectors matters for transcendent digital sales and marketing endeavors. Thus, our goal is to enlighten the impact of AI on automated processes and vice versa. Based on ten qualitative interviews, we developed concrete insights into the potential fusion of NoCode, LowCode, AI, and automation for practical marketing utilization. Besides this managerial impact, we also provide a maturity scale for the technological adoption of the mentioned segments as a theoretical contribution.

Suggested Citation

  • Nicolai Krüger & Sebastian Mertens, 2024. "Learnings from a Technological Fusion: Uncovering the Impacts of Generative AI and NoCode Automation on Sales and Marketing," Springer Books, in: Thomas Bolz & Gabriele Schuster (ed.), Generative Künstliche Intelligenz in Marketing und Sales, chapter 0, pages 71-82, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45132-5_6
    DOI: 10.1007/978-3-658-45132-5_6
    as

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