Digitales Produktmanagement
Editor
- Sascha Hoffmann(Hochschule Fresenius)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-41880-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Sascha Hoffmann, 2023. "Einführung in das digitale Produktmanagement," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 1-34, Springer.
- Inken Petersen, 2023. "Nutzerzentrierte Produktvisionen," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 35-47, Springer.
- Christian Becker, 2023. "Produktstrategie – Das Fundament des Produktmanagements," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 49-64, Springer.
- Cansel Sörgens, 2023. "Produktstrategie umsetzen und validieren mit Objectives und Key Results (OKR)," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 65-94, Springer.
- Dominik Busching & Lutz Göcke, 2023. "Product Roadmaps," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 95-116, Springer.
- Philip Steen & Alexander Hipp, 2023. "Product Discovery," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 117-135, Springer.
- Anna Wicher, 2023. "Validierung von Produktideen am Markt," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 137-161, Springer.
- Tim Adler, 2023. "Product Delivery," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 163-189, Springer.
- Markus Andrezak, 2023. "Growth," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 191-210, Springer.
- Rainer Gibbert, 2023. "Produktänderungen," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 211-224, Springer.
- Sascha Hoffmann, 2023. "A/B-Testing im digitalen Produktmanagement," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 225-231, Springer.
- Patrick Roelofs, 2023. "Produktmanagement ganzheitlich verstanden," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 233-245, Springer.
- Robert Schulke & Nikkel Blaase, 2023. "Product Sense," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 247-256, Springer.
- Tobias Freudenreich, 2023. "Product Leadership," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 257-278, Springer.
- Arne Kittler, 2023. "Alignment," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 279-293, Springer.
- Petra Wille, 2023. "Product Evangelizing und Storytelling," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 295-311, Springer.
- Jan Köster & Florian Meyer, 2023. "Product Owner und Scrum Master," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 313-326, Springer.
- Inken Petersen, 2023. "User Experience verstehen," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 327-337, Springer.
- Jan Martens, 2023. "Data Analytics," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 339-349, Springer.
- Michael Schultheiß & David Gehrke & Lutz Göcke, 2023. "Produktorganisationen," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 351-371, Springer.
- Stefan Roock, 2023. "Wahl des „richtigen“ agilen Frameworks für das Unternehmen," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 373-393, Springer.
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