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Validierung von Produktideen am Markt

In: Digitales Produktmanagement

Author

Listed:
  • Anna Wicher

    (MissionMe)

Abstract

Zusammenfassung In diesem Kapitel wird beschrieben, wie Validierungsprozesse aussehen können und welche Tools dafür sinnvoll einsetzbar sind. Die Autorin teilt dabei hilfreiche Erfahrungen aus der Praxis und führt von den ersten Rahmenbedingungen der Validierung hin zu der Bedeutung der Recherchearbeit und zeigt auf, wie relevant eine solche Vorarbeit in der Praxis tatsächlich für ein Projekt ist. Weiterhin werden das Prototyping mit den zu klärenden Elementen, wie Zieldefinition, UX und UI und die Frage nach der adäquaten Technologie, eingeführt und anschließend das Testing beleuchtet. Abschließend wird aufgezeigt, wie erfolgreiche Projektideen weitergeführt werden können.

Suggested Citation

  • Anna Wicher, 2023. "Validierung von Produktideen am Markt," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 137-161, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41880-9_7
    DOI: 10.1007/978-3-658-41880-9_7
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