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Product Sense

In: Digitales Produktmanagement

Author

Listed:
  • Robert Schulke
  • Nikkel Blaase

    (Orbit Ventures GmbH)

Abstract

Zusammenfassung Product Sense (Produktgespür) beschreibt die Fähigkeit, Wirkungen in komplexen Systemen vorherzusagen und darauf basierend gute Entscheidungen in der Produktentwicklung treffen zu können. Dies setzt ein besonderes Maß an Empathie für die Zielgruppe sowie ein ganzheitliches Verständnis von Produkt, Geschäft und Domäne voraus. In diesem Beitrag erläutern wir, was Product Sense ist, warum es essenziell für ein gutes Produktmanagement ist und wie man es entwickeln kann. Abschließend geben wir praktische Tipps für die unmittelbare Anwendung.

Suggested Citation

  • Robert Schulke & Nikkel Blaase, 2023. "Product Sense," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 247-256, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41880-9_13
    DOI: 10.1007/978-3-658-41880-9_13
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