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Produktmanagement ganzheitlich verstanden

In: Digitales Produktmanagement

Author

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  • Patrick Roelofs

    (Aroundhome)

Abstract

Zusammenfassung Produktmanager sind für die (Weiter-)Entwicklung ihres Produktes verantwortlich und dabei mit einem breiten Spektrum an Aufgaben betraut. Produktentwicklung ist immer aber auch Teamsport im Zusammenspiel mit vielen unterschiedlichen Stakeholdern und teils in Konflikt miteinander stehenden Zielsetzungen. Allzu leicht geraten im Berufsalltag die hierbei erforderliche Kommunikation und Abstimmung zwischen Produktmanager und seinen Stakeholdern in den Hintergrund, wenn sich konkrete Produktentscheidungen und akut zu lösende Probleme in den Vordergrund drängen. Der Beitrag zeigt, wie wichtig es ist, dass Produktmanager trotzdem konsequent in die Beziehungspflege und in proaktive Kommunikation mit ihren Stakeholdern investieren, um langfristig effizienter bessere Produkte zu entwickeln.

Suggested Citation

  • Patrick Roelofs, 2023. "Produktmanagement ganzheitlich verstanden," Springer Books, in: Sascha Hoffmann (ed.), Digitales Produktmanagement, edition 2, chapter 0, pages 233-245, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41880-9_12
    DOI: 10.1007/978-3-658-41880-9_12
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