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Strategic Innovative Marketing and Tourism
Editor
Listed:
- Androniki Kavoura(University of West Attica)Efstathios Kefallonitis(State University of New York at Oswego)Prokopios Theodoridis(University of Patras)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), 2020. "Strategic Innovative Marketing and Tourism," Springer Proceedings in Business and Economics, Springer, number 978-3-030-36126-6, April.
Handle: RePEc:spr:prbuec:978-3-030-36126-6
DOI: 10.1007/978-3-030-36126-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Stephen J. Havlovic, 2020. "European Works Councils in the Airline Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1-6, Springer.
- Sónia Avelar, 2020. "From a Smart City to a Smart Destination: A Case Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 7-14, Springer.
- Panagiota Konstantinou & Spyridon Nomicos & Androniki Kavoura, 2020. "Smart Tourism Approaches Through Intelligent Print Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 15-22, Springer.
- Panagiota Konstantinou & Spyridon Nomicos & Georgios Stathakis & Athina Mountzouri, 2020. "Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 23-30, Springer.
- Athina Mountzouri & Apostolos Papapostolou & Spyridon Nomikos, 2020. "Intelligent Packaging as a Dynamic Marketing Tool for Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 31-40, Springer.
- Dimitrios Panagiotakopoulos & Konstantina Dimitrantzou, 2020. "Intelligent Ticket with Augmented Reality Applications for Archaeological Sites," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 41-49, Springer.
- Iris Kico & Milan Dolezal & Nikos Grammalidis & Fotis Liarokapis, 2020. "Visualization of Folk-Dances in Virtual Reality Environments," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 51-59, Springer.
- Nikolaos Bitzidis & Sotirios Dimitriadis & George Karavasilis & Evangelos Kehris & Vasiliki Vrana, 2020. "Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 61-69, Springer.
- Flávio Tiago & Cristina Oliveira & Ana Brochado & Sérgio Moro, 2020. "Mapping Island Tourism Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 71-79, Springer.
- Flavio Tiago & Teresa Borges-Tiago & João Couto, 2020. "Human Resources Role in Hospitality Service Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 81-89, Springer.
- Jashim Khan & Vivi Maltezou & Eddy M. Sutanto & Meng Tao, 2020. "The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 91-99, Springer.
- Efharis Mascha & Stavros Apostolakis, 2020. "Cultural Identity, Innovation and Entrepreneurship," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 101-109, Springer.
- Fulya Acikgoz & Asli D. A. Tasci, 2020. "A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 111-119, Springer.
- Ezzohra Belkadi, 2020. "City Branding: Proposal of an Observation and Analysis Grid," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 121-128, Springer.
- Ezzohra Belkadi, 2020. "City Branding of Casablanca in Morocco," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 129-138, Springer.
- Aikaterini Stavrianea & Irene Kamenidou & Evangelia Zoi Bara, 2020. "Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 139-147, Springer.
- Elma Satrovic & Adnan Muslija & Eda Yasa Ozelturkay, 2020. "Renewable Energy Matters for Tourism Industry in BRICS Plus Turkey Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 149-158, Springer.
- Emel Kizilkaya Aydoğan & Esra Akgul & Yilmaz Delice & Cem Sinanoglu, 2020. "Determining of Customer’s Kansei Needs and Product Design Attributes by Rough Set Theory," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 159-168, Springer.
- Natalya Totskaya & Natalia A. Bogdanova, 2020. "Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial Society: The Russian Experience," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 169-178, Springer.
- Josélia Fonseca & Teresa Borges-Tiago, 2020. "What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 179-186, Springer.
- Sofia Asonitou, 2020. "Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 187-194, Springer.
- Stamatios Ntanos & Sofia Asonitou & Grigorios Kyriakopoulos & Michalis Skordoulis & Miltiadis Chalikias & Garyfallos Arabatzis, 2020. "Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 195-203, Springer.
- Sofia Asonitou & Chara Kottara & Sijia Duan & Linlin Yuan, 2020. "A Comparative Approach of E-Learning Accounting Programs in Greece and China," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 205-214, Springer.
- Alexandros G. Sahinidis & Panagiotis A. Tsaknis & Eleni Gkika & Dimitris Stavroulakis, 2020. "The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 215-224, Springer.
- Christina Mavini, 2020. "Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 225-233, Springer.
- Sofia Gkarane & Chris Vassiliadis, 2020. "Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 235-245, Springer.
- Sofia Gkarane & Chris Vassiliadis, 2020. "Selective Key Studies in Seasonality Tourism: A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 247-256, Springer.
- Valery Viridiana Garibay Huerta & Juan Jesus Gutiérrez García & Mónica Martínez Zamudio, 2020. "Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 257-263, Springer.
- Lilián Marisa Méndez Ravina & M. Gabriel Alberto Aviña Solares & Hilda Solís Martínez, 2020. "Tourism in Mexico and the Use of Cultural Heritage as a Commodification’s Product," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 265-271, Springer.
- Jessie Paulina Guzmán Flores & Benjamin Cruz Torres & Miguel Ángel Maldonado Muñoz, 2020. "Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 273-280, Springer.
- Kevser Çınar, 2020. "Customer Based Brand Equity Models in Hotel Industry: A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 281-288, Springer.
- Mounir Elatrachi & Samira Oukarfi, 2020. "Determinants of ICT Integration by Teachers in Higher Education in Morocco," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 289-299, Springer.
- Dionysia Fragkou & Garifallia Gerogianni, 2020. "Experiential Development and Cultural Tourist, Through the Example of the Settlement “Katomera” in Trikeri in the Prefecture of Magnesia," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 301-309, Springer.
- Anna Efstathiou, 2020. "Sense of Place, Identity and Memory as Elements of the Design for Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 311-319, Springer.
- Nikos Grammalidis & Iris Kico & Fotis Liarokapis, 2020. "Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 321-329, Springer.
- Marcela Göttlichová, 2020. "Higher Education and Innovation in the Non-profit Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 331-340, Springer.
- Dagmar Weberova & Lenka Lizbetinova, 2020. "Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 341-347, Springer.
- Lenka Lizbetinova & Vladimir Nyvlt, 2020. "Attractiveness of Small Cities in Rural or Abandoned Regions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 349-356, Springer.
- Vladimír Nývlt & Lenka Ližbetinová, 2020. "Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 357-364, Springer.
- Ioannis Antoniadis & Symeon Paltsoglou & Georgios Vasios & Panagiotis Kyratsis, 2020. "Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 365-373, Springer.
- Ioannis Antoniadis & Konstantinos Spinthiropoulos & Stamatis Kontsas, 2020. "Blockchain Applications in Tourism and Tourism Marketing: A Short Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 375-384, Springer.
- Hatice Ulusoy & Nurperihan Tosun, 2020. "Comparisons of Health Tourism Within the EU Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 385-392, Springer.
- Maria Tsirintani & Lamprini Andrikopoulou & Spyridon Binioris, 2020. "Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 393-401, Springer.
- Spyridon Mamalis & Irene Kamenidou & Stavros Pavlidis & Athina Xatziaggelou, 2020. "Perceptions of Hospital Quality: A Case Study from Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 403-410, Springer.
- Spyridon Mamalis & Alessio Cavicchi & Cristina Santini & Gigliola Paviotti & Irene Kamenidou, 2020. "The Wine Lab Project Exploring the Views from Experts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 411-415, Springer.
- Victor-Alexandru Briciu & Arabela Briciu & Ştefania-Maria Găitan, 2020. "Impression Management Through Websites: An Analysis of the Romanian Banking Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 417-424, Springer.
- Arabela Briciu & Victor-Alexandru Briciu, 2020. "Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 425-433, Springer.
- Arabela Briciu & Victor-Alexandru Briciu, 2020. "Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 435-442, Springer.
- Christos Papademetriou & Andreas Masouras & Avgoustinos Ioannou, 2020. "Social Networking Sites: The New Era of Effective Online Marketing and Advertising," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 443-448, Springer.
- Ifigeneia Leri & Prokopis Theodoridis, 2020. "Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 449-457, Springer.
- Michailina Siakalli & Andreas Masouras, 2020. "Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 459-466, Springer.
- Josélia Fonseca & Hugo Bettencourt, 2020. "Cyber-Citizenship: A Challenge of the Twenty-First Century Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 467-474, Springer.
- Yigit Sebahattin Bozkurt & Emel Yarimoglu, 2020. "Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 475-482, Springer.
- Dorothea Papathanasiou-Zuhrt & Aldo Russo & Kevser Cinar, 2020. "Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for Non-captive Audiences: The TOURiBOOST Project," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 483-490, Springer.
- Anastasios Giannaros & Konstantinos Kotsopoulos & Dimitrios Tsolis & George Pavlidis, 2020. "Creating a Personalised Experience for Libraries’ Visitors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 491-498, Springer.
- Kiriaki Alyfanti, 2020. "Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 499-509, Springer.
- Konstantina Chatzina, 2020. "Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 511-520, Springer.
- Kevser Çınar & Seda Yetimoğlu & Kaplan Uğurlu, 2020. "The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 521-528, Springer.
- Olga Tsakirides & Sofia Theofanidi, 2020. "Climate Change and Cultural Heritage Case Study: The Island of Chios," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 529-540, Springer.
- Barry A. Friedman & Merve Yanar Gürce, 2020. "Relationships Among National Tourist Destination Arrivals, Effective Governance, Environmental Performance, and Human Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 541-547, Springer.
- Athanasios Manavis & Nikoleta Kapakiari & Ioannis Antoniadis & Panagiotis Kyratsis, 2020. "Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 549-555, Springer.
- Sónia Avelar, 2020. "Keep It Smart and Sustainable: A Bibliometric Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 557-563, Springer.
- Teresa Borges-Tiago & Osvaldo Silva & Flavio Tiago, 2020. "Sustainable Tourism in Europe from Tourists’ Perspectives," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 565-574, Springer.
- Christina Chalimourda & Nikolaos Konstantopoulos, 2020. "Employer Branding: Innovative Human Resource Practices in Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 575-582, Springer.
- Prokopis K. Theodoridis & Dimitris C. Gkikas, 2020. "Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 583-591, Springer.
- Pinelopi Athanasopoulou & Apostolos N. Giovanis & Spyros Binioris, 2020. "Analyzing the Brand Personality of Athens," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 593-599, Springer.
- Pinelop Athanasopoulou & Krinanthi Gdonteli, 2020. "Sport Motivation in Outdoor Sport Activities," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 601-608, Springer.
- Alexios-Patapios Kontis & Maria Doumi & Anna Kyriakaki & Konstantinos Mouratidis, 2020. "Residents’ Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 609-617, Springer.
- Ahmed Ahmim & Mohamed Amine Ferrag & Leandros Maglaras & Makhlouf Derdour & Helge Janicke & George Drivas, 2020. "Taxonomy of Supervised Machine Learning for Intrusion Detection Systems," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 619-628, Springer.
- Ahmed Ahmim & Mohamed Amine Ferrag & Leandros Maglaras & Makhlouf Derdour & Helge Janicke, 2020. "A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 629-639, Springer.
- Nikolaos Bakalos & Nikolaos Doulamis & Anastasios Doulamis, 2020. "Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 641-646, Springer.
- Anastasios Doulamis & Nikolaos Doulamis & Ioannis Rallis & Ioannis Georgoulas, 2020. "Ancient Digital Technologies Using ICT Tools," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 647-655, Springer.
- Efthymios Ziagkas & Panagiotis Stylianidis & Andreas Loukovitis & Vasiliki Zilidou & Olympia Lilou & Aggeliki Mavropoulou & Thrasyvoulos Tsiatsos & Styliani Douka, 2020. "Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification Through Rhythm Pattern Analyses (Terpsichore Project)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 657-665, Springer.
- Maria Poli, 2020. "Greece, Tourism and Disability," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 667-675, Springer.
- Georgios K. Vasios & Ioannis Antoniadis & Yiannis Zevgolis & Costantinos Giaginis & Andreas Y. Troumbis, 2020. "Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 677-686, Springer.
- Konstantinos Fouskas & Olga Pachni-Tsitiridou & Chrysa Chatziharistou, 2020. "A Systematic Literature Review on E-Commerce Success Factors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 687-694, Springer.
- Deniz Zeren & Nilüfer Gökdağlı, 2020. "Influencer Versus Celebrity Endorser Performance on Instagram," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 695-704, Springer.
- Zilmiyah Kamble & Pragati Kelkar & Abhishek Bhati, 2020. "Displaced Due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 705-714, Springer.
- Zilmiyah Kamble & Suchittra Namnuad & Nguyen Hoang Phuong & Nguyen Dinh Tuan & Nguyen Hong Hanh, 2020. "Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 715-725, Springer.
- Stamatios Ntanos & Sofia Asonitou & Dimitrios Karydas & Grigorios Kyriakopoulos, 2020. "Blockchain Technology: A Case Study from Greek Accountants," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 727-735, Springer.
- Georgia Rotidi & Katerina Kedraka & Efrossini-Maria Frementiti & Christos Kaltsidis, 2020. "University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 737-744, Springer.
- Anastasia Doxanaki & Katerina Dermitzaki & Kali Tzortzi & Maria Florou & Despoina Andriopoulou, 2020. "Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 745-754, Springer.
- Dorothea Papathanasiou-Zuhrt & Aldo Russo & Kevser Cinar, 2020. "Culture as an Instrument of Mass Construction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 755-764, Springer.
- Emel Kızılkaya Aydoğan & Mihrimah Özmen, 2020. "Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 765-774, Springer.
- Konstantinos Fouskas & Chrysa Chatziharistou, 2020. "E-commerce Success Factors: A Taxonomy and Application in the Fashion Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 775-782, Springer.
- Eirini Koronaki & Prokopis K. Theodoridis & George G. Panigyrakis, 2020. "Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 783-788, Springer.
- Dorin C. Coita & Olimpia Ban, 2020. "Revolutionizing Marketing in Tourism Industry Through Blockchain Technology," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 789-797, Springer.
- Aikaterini Stavrianea & Antonios Theodosis & Irene Kamenidou, 2020. "Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 799-804, Springer.
- Stavros Vergopoulos & Anna Efstathiou, 2020. "The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as Explored in Student Projects," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 805-814, Springer.
- Gerasimos Ntarlas & Despina A. Karayanni, 2020. "Exploring the Mediating Role of Interactivity Between Content Engagement and Business Performance in a Mobile-Marketing Strategy: A Quantitative Research in a Business-to-Business Context," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 815-823, Springer.
- Gerasimos Ntarlas & Athina Ntavari & Despina A. Karayanni, 2020. "The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 825-833, Springer.
- Dimitrios Belias, 2020. "Examination of the Current Literature on How Robots Can Contribute on Hotel Service Quality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 835-841, Springer.
- Georgia-Zozeta Miliopoulou, 2020. "Teaching Critical Thinking Through Tourism Advertising," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 843-851, Springer.
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- Maria Salamoura & Viktoras Ntamposis & Eleni Gaki, 2020. "The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 861-870, Springer.
- Maria Salamoura & Antonios Giannopoulos & Foteini Moumouri, 2020. "Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 871-879, Springer.
- Aline Rebeca Silva Medina & Roberto Galán Galán & Consuelo Guadalupe Blancarte Godinez, 2020. "National Heritage as a Resource for Tourism Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 881-888, Springer.
- Evangelos Papoulias & Theoklis-Petros Zounis, 2020. "Strategic Management and Art Museums: The Case Study of the Historical Museum of the University of Athens," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 889-897, Springer.
- Marissa Alonso Marbán & Hilda Solís Martínez & María Belén Solís Mendoza & Mauricio Igor Jasso Zaranda, 2020. "The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 899-907, Springer.
- Olga Tsakirides, 2020. "Nautical Tradition and the “Aquaman” Case: The “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 909-915, Springer.
- Rubén Molina Martínez & María Fernanda Ramos Martínez, 2020. "Determinants That Influenced Mexican Cocoa Beans Exports During 1996–2016," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 917-924, Springer.
- Theocharis Spyropoulos, 2020. "MIT Start-Ups Ecosystem and Greek Start Ups Reality: An Ecosystem Comparison," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 925-930, Springer.
- Rubén Molina Martínez & Amparo Guadalupe Chávez Chávez, 2020. "Analysis of Factors for the Increase Foreign Tourism to Michoacán, México," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 931-938, Springer.
- Dimitrios Belias, 2020. "Research Methods on the Contribution of Robots in the Service Quality of Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 939-946, Springer.
- Spyridon Niavis & Dimitrios Belias & Dimitrios Tsiotas, 2020. "The Contribution of Wine Tourism in the Development of Rural Areas in North Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 947-955, Springer.
- Spyros Niavis & Dimitrios Tsiotas, 2020. "Assessing the Competitiveness of Greek Coastal Destinations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 957-962, Springer.
- Dimitrios Tsiotas & Dimitrios Belias & Spyridon Niavis, 2020. "Internal Marketing on the Tourism Sector: Examination of How the Staff Can Develop on Greek Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 963-970, Springer.
- Alan Lee & Tay Koo, 2020. "Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-Offset Behaviour of Young Travellers in Their Long-Haul Air Travel Choices," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 971-979, Springer.
- Georgia-Zozeta Miliopoulou & Eftychia Papaioannou, 2020. "Greek Embassies on Twitter and the Quest for a Strategy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 981-989, Springer.
- Lambros Vasiliadis & Dimitrios Belias & Evangelos Zaftis, 2020. "Knowledge Management on Hotels: The Case of Greek Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 991-998, Springer.
- Dimitrios Tsiotas & Spyros Niavis & Dimitrios Belias & Labros Sdrolias, 2020. "What Can the TripAdvisor Tell Us About the Complaints Management Strategies? The Case of the Greek Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 999-1005, Springer.
- Katerina Koukouvaou & Kali Tzortzi, 2020. "Towards an Understanding of Temporary Exhibitions Through Visitor Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1007-1015, Springer.
- Emily Papapetrou & Ioanna Chatzistamatiou, 2020. "The Touristic Upgrade Through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1017-1023, Springer.
- Chara Agaliotou & Loukia Martha & Maria Vrasida, 2020. "Visual Communication, the Evolution of Greek Tourism Development as Represented by GNTO Posters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1025-1033, Springer.
- Maria G. Vassiliadou & Charalampos G. Yakinthos, 2020. "The Use of Social Media on Board: A Comparison Study Throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1035-1042, Springer.
- Flavio Tiago & João Couto & Diana Verissimo & Sandra Faria & Teresa Borges-Tiago, 2020. "Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1043-1051, Springer.
- Dimitrios Apostolopoulos & Despina A. Karayanni & Christina C. Georgi, 2020. "Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience: An Exploratory Quantitative Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1053-1061, Springer.
- Maria Koutiva & Dimitrios Belias & Ilias Flampouras Nietos & Athanasios Koustelios, 2020. "The Effects of Workplace Well-Being on Individual’s Knowledge Creation Outcomes: A Study Research Among Hotel Employees," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1063-1072, Springer.
- Lambros Vasiliadis & Dimitrios Belias, 2020. "The Value of Cultural Routes in Greece: Examination of the Current Situation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1073-1081, Springer.
- Maria Vrasida & Magda Peistikou & Natasa Iliopoulou, 2020. "Developing a Tourism Destination Through Gastronomy Branding," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1083-1088, Springer.
- Alexandros Sahinidis & Eleni Gkika & Panagiotis A. Tsaknis & Dimitris Stavroulakis, 2020. "Personality Type and Career Preferences Among Young Adults in Post-Recession Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1089-1095, Springer.
- Alexios-Patapios Kontis & Ioannis Tsakalos & Theodoros Stavrinoudis, 2020. "Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1097-1105, Springer.
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