IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-36126-6_76.html
   My bibliography  Save this book chapter

A Systematic Literature Review on E-Commerce Success Factors

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Konstantinos Fouskas

    (University of Macedonia)

  • Olga Pachni-Tsitiridou

    (University of Macedonia)

  • Chrysa Chatziharistou

    (University of Macedonia)

Abstract

Purchases from online stores are preferred by the majority of European customers. Thus, it has stimulated both academic and business interest the identification of the factors that can affect their success. The objective of this article is to increase the understanding of the factors affecting the success of an online store. Thus, it can be a tool for online shop managers to have an overview of the factors that are important for an e-shop success. To achieve this, we contact a systematic literature review which tries to determine the success factors. In order to achieve this, we examine 24 articles published between 2013 and 2017 from peer-reviewed journals and conferences. Then we classify the factors in four main categories design and site presentation, e-marketing techniques, trading, delivery and customer support before and after the purchases and site’s reliability, safety and reputation.

Suggested Citation

  • Konstantinos Fouskas & Olga Pachni-Tsitiridou & Chrysa Chatziharistou, 2020. "A Systematic Literature Review on E-Commerce Success Factors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 687-694, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_76
    DOI: 10.1007/978-3-030-36126-6_76
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Siti Haslina Md Harizan & Muhammad Hafizuddin Abdul Shukor, 2021. "Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 11(2), pages 98-113, February.
    2. Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-36126-6_76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.