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Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Georgios K. Vasios

    (University of the Aegean)

  • Ioannis Antoniadis

    (University of Western Macedonia)

  • Yiannis Zevgolis

    (University of the Aegean)

  • Costantinos Giaginis

    (University of the Aegean)

  • Andreas Y. Troumbis

    (University of the Aegean)

Abstract

During the last decades, a large increase of the European wild rabbit (Oryctolagus cuniculus) population (WRP), in Lemnos island (Greece), has become a significant problem, creating imbalances for the biodiversity and ecosystem of the island and inflicting damages in grain crops. This problem affects the local economy, imposing the need for actions that will set the WRP under control. In this paper we examine the social and economic aspects of the problem, surveying the perceptions of stakeholders in the island on the ways that the problem should be addressed. Many local stakeholders view hunting as viable and sustainable solution for the problem, and are in favor of using this biotic resource to produce high quality food products, and develop alternative forms of tourism. Hunting tourism can play a significant role in dealing with this ecological imbalance, providing business opportunities, contributing to the local and regional development of the island and promoting the further development of the branding of the island as an alternative touristic destination.

Suggested Citation

  • Georgios K. Vasios & Ioannis Antoniadis & Yiannis Zevgolis & Costantinos Giaginis & Andreas Y. Troumbis, 2020. "Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 677-686, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_75
    DOI: 10.1007/978-3-030-36126-6_75
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