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Revolutionizing Marketing in Tourism Industry Through Blockchain Technology

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Dorin C. Coita

    (University of Oradea)

  • Olimpia Ban

    (University of Oradea)

Abstract

The blockchain technology has already started to dramatically disrupt the tourism industry. It has the potential to create a new landscape in the tourism industry generated by increased disintermediation, to generate new markets from several cross-industry applications, to modify the systems of rating, booking, supply chain, transportation, contracts, and payments as we know them. This paper aims to identify the effects that blockchain technology will have on marketing in the tourism industry. Based on the literature review, on the analysis of the success stories and cases, on the observations on the functional models of the actors that already use the blockchain in the tourism industry, the paper highlights the development prospects in the field and builds the basis for shaping the concept of the future marketing in tourism industry.

Suggested Citation

  • Dorin C. Coita & Olimpia Ban, 2020. "Revolutionizing Marketing in Tourism Industry Through Blockchain Technology," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 789-797, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_87
    DOI: 10.1007/978-3-030-36126-6_87
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    Cited by:

    1. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.

    More about this item

    Keywords

    Blockchain; Tourism; Marketing;
    All these keywords.

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