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Blockchain Applications in Tourism and Tourism Marketing: A Short Review

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Ioannis Antoniadis

    (University of Western Macedonia)

  • Konstantinos Spinthiropoulos

    (University of Western Macedonia)

  • Stamatis Kontsas

    (University of Western Macedonia)

Abstract

Blockchain is one of the most prominent and discusses technologies of the twenty-first century that has the potential to change, the way that we are conducting business, payments, and the management processes in a big number of industries. Based on the Distributed Ledger Technology (DLT), blockchain applications provides a breakthrough and innovative solutions due to the security they offer to the participants of the network, the efficiency of record keeping and transaction execution, and the automation solutions in terms of executing contracts when certain conditions are met (smart contracts). Despite the fact that most literature concerning blockchain focuses on its use in the finance industry and cryptocurrencies, there is a growing interest in the ways that this technology could be applied in other industries and management processes as well, both in the private and the public sector. In this paper, we are going to review the main propositions and findings in the literature concerning the use of blockchain technology in tourism and tourism marketing. We identify potential uses of blockchain in the tourism and hospitality industry in general and outline the benefits derived, and the challenges that will arise from the adoption of this innovative technology. Finally, we point out some direction for future research on the topic.

Suggested Citation

  • Ioannis Antoniadis & Konstantinos Spinthiropoulos & Stamatis Kontsas, 2020. "Blockchain Applications in Tourism and Tourism Marketing: A Short Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 375-384, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_41
    DOI: 10.1007/978-3-030-36126-6_41
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    Citations

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    Cited by:

    1. Maroufkhani, Parisa & Desouza, Kevin C. & Perrons, Robert K. & Iranmanesh, Mohammad, 2022. "Digital transformation in the resource and energy sectors: A systematic review," Resources Policy, Elsevier, vol. 76(C).
    2. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    3. Manahov, Viktor & Li, Mingnan, 2024. "The implications of virtual money on travel and tourism," Annals of Tourism Research, Elsevier, vol. 105(C).
    4. Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019. "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 8-16, November.
    5. Sharma, Mahak & Sehrawat, Rajat & Daim, Tugrul & Shaygan, Amir, 2021. "Technology assessment: Enabling Blockchain in hospitality and tourism sectors," Technological Forecasting and Social Change, Elsevier, vol. 169(C).

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