Augmenting Social Commerce Acceptance Through An All-Inclusive Approach To Social Commerce Drivers. Evidence From The Hotel Industry
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DOI: 10.26480/mecj.02.2021.55.63
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- Dr. Kulwant Singh Rana & Anil Kumar, 2016. "Social Media Marketing: Opportunities and Challenges," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 11(1), pages 45-49, April.
- Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
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Cited by:
- Roland Goldberg & Angela Kotze, 2022. "The Influence Of Reference Groups On Millennials’ Social Commerce Buying Behaviour," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 6(1), pages 24-28, May.
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Keywords
Social Commerce; Social Media; Social Network; Technology Adoption.;All these keywords.
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