IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/104590.html
   My bibliography  Save this paper

Factors Impacting Social Commerce Use Intention

Author

Listed:
  • Khalid, Komal
  • Shaikh, Mughees
  • Khan, Taha
  • Rana, Osama
  • Hussain, Faraz

Abstract

The research paper objective is to study and examine the factors influencing on social commerce use intention amongst students all over Pakistan. For this purpose, explanatory research is conducted to find out the problem which has not been studied in this context before. This is not a conclusive aid to the problems faced by social commerce businesses in Pakistan but it can help us understand the problem better. Our research is based on developed theory and explains the positive and significant relationship between the dependent variable which is intention towards usage of social commerce and independent variables which re social norms, perceived behavioral control, perceived value and attitude. The research is quantitative as it is more convenient to collect this type of data and convert it into numerical form for statistical calculation and conclusions. The data was collected through a survey on Google forms distributed to the students of Iqra University, Karachi. A total of 500 responses were found usable. In this research, correlation design is utilized to discover the connection between independent variable such as SN, PBC, PV, A and dependent variable SCUI. The theory used in this research is Social identity theory to find out how the variables effect on social commerce use intentions. By this research we came to know how does the variables attitude, perceived behavioral control, perceived value, social norms has an effect on the social commerce use intentions. There were many limitations to this investigation. To begin with of all, the time given for investigate was brief as such a detail inquire about cannot be drained a brief period of time. Furthermore, the respondents were restricted to the Karachi as it were and we may not cover the individuals of diverse cities of Pakistan.

Suggested Citation

  • Khalid, Komal & Shaikh, Mughees & Khan, Taha & Rana, Osama & Hussain, Faraz, 2020. "Factors Impacting Social Commerce Use Intention," MPRA Paper 104590, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:104590
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/104590/1/MPRA_paper_104590.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    2. Hajli, Nick & Sims, Julian, 2015. "Social commerce: The transfer of power from sellers to buyers," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 350-358.
    3. Jia Shen & Lauren B. Eder, 2011. "An Examination of Factors Associated with User Acceptance of Social Shopping Websites," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 7(1), pages 19-36, January.
    4. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
    5. Grandón, Elizabeth E. & Nasco, Suzanne A. & Mykytyn Jr., Peter P., 2011. "Comparing theories to explain e-commerce adoption," Journal of Business Research, Elsevier, vol. 64(3), pages 292-298, March.
    6. Syed Ali Raza & Masooma Abidi & Ghulam Muhammad Arsalan & Arshian Shairf & Muhammad Asif Qureshi, 2018. "The impact of student attitude, trust, subjective norms, motivation and rewards on knowledge sharing attitudes among university students," International Journal of Knowledge and Learning, Inderscience Enterprises Ltd, vol. 12(4), pages 287-304.
    7. Wu, Lei-Yu & Chen, Kuan-Yang & Chen, Po-Yuan & Cheng, Shu-Ling, 2014. "Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective," Journal of Business Research, Elsevier, vol. 67(1), pages 2768-2776.
    8. Clemes, Michael D. & Gan, Christopher & Zhang, Junli, 2014. "An empirical analysis of online shopping adoption in Beijing, China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 364-375.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Md. Imran Hossain & Md Shah Azam & Mohammed Quaddus, 2021. "Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective," Journal of International Entrepreneurship, Springer, vol. 19(4), pages 560-590, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xicheng Yin & Hongwei Wang & Qiangwei Xia & Qican Gu, 2019. "How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective," Sustainability, MDPI, vol. 11(8), pages 1-18, April.
    2. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    3. Atchara Leeraphong & Borworn Papasratorn, 2018. "Business Models and Transactions in C2C Social Commerce: Practices of Selected Social Commerce Practitioners in Thailand," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-28, December.
    4. Busalim, Abdelsalam H. & Hussin, Ab Razak Che, 2016. "Understanding social commerce: A systematic literature review and directions for further research," International Journal of Information Management, Elsevier, vol. 36(6), pages 1075-1088.
    5. Sohn, Jeong Woong & Kim, Jin Ki, 2020. "Factors that influence purchase intentions in social commerce," Technology in Society, Elsevier, vol. 63(C).
    6. Shirazi, Farid & Hajli, Nick & Sims, Julian & Lemke, Fred, 2022. "The role of social factors in purchase journey in the social commerce era," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    7. Mustafa Kavacik & Kevser Çinar & Saadet Zafer Kavacik, 2023. "Visual Mapping of Social Commerce Articles on WoS Database Between 1995 and 2023," SAGE Open, , vol. 13(4), pages 21582440231, December.
    8. Hui Li & Narisa Zhao, 2019. "Better Earlier than Longer: First-Mover Advantage in Social Commerce Product Information Competition," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    9. Zhi Yang & Quang Van Ngo & Yaguang Chen & Chung Xuan-Thi Nguyen & Hoa Thi Hoang, 2019. "Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit," SAGE Open, , vol. 9(2), pages 21582440198, May.
    10. Leong, Lai-Ying & Hew, Teck-Soon & Ooi, Keng-Boon & Chong, Alain Yee-Loong, 2020. "Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach," Journal of Business Research, Elsevier, vol. 110(C), pages 24-40.
    11. Enzo Bivona & Federico Cosenz, 2021. "Designing a Multi‐Sided Platform business model assessment framework: a Dynamic Performance Management perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(1), pages 93-107, January.
    12. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    13. Kim, Da Yeon & Kim, Sang Yong, 2022. "The impact of customer-generated evaluation information on sales in online platform-based markets," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    14. Hyun, Hyowon & Thavisay, Toulany & Lee, Suk Hyung, 2022. "Enhancing the role of flow experience in social media usage and its impact on shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    15. Rao Muhammad Rashid & Qurat ul Ain Rashid & Abdul Hameed Pitafi, 2020. "Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments," SAGE Open, , vol. 10(3), pages 21582440209, August.
    16. Wongkitrungrueng, Apiradee & Assarut, Nuttapol, 2020. "The role of live streaming in building consumer trust and engagement with social commerce sellers," Journal of Business Research, Elsevier, vol. 117(C), pages 543-556.
    17. Li, Chia-Ying, 2019. "How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 282-294.
    18. Jing Wang & Jay In Oh, 2023. "Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective," Sustainability, MDPI, vol. 15(13), pages 1-19, June.
    19. Antwi, Samuel, 2021. "“I just like this e-Retailer†: Understanding online consumers repurchase intention from relationship quality perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Canova, Luciano & Nicolini, Marcella, 2019. "Online price search across desktop and mobile devices: Evidence on cyberslacking and weather effects," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 32-39.

    More about this item

    Keywords

    attitude; perceived behavioral control; perceived value; subjective norms; continuous participation intentions.;
    All these keywords.

    JEL classification:

    • I0 - Health, Education, and Welfare - - General
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:104590. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.