The Influence Of Reference Groups On Millennials’ Social Commerce Buying Behaviour
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DOI: 10.26480/mecj.01.2022.24.28
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References listed on IDEAS
- Busalim, Abdelsalam H. & Hussin, Ab Razak Che, 2016. "Understanding social commerce: A systematic literature review and directions for further research," International Journal of Information Management, Elsevier, vol. 36(6), pages 1075-1088.
- Forbes Makudza & Maxwell Sandada & David D. Madzikanda, 2021. "Augmenting Social Commerce Acceptance Through An All-Inclusive Approach To Social Commerce Drivers. Evidence From The Hotel Industry," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 5(2), pages 55-63, October.
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Keywords
Social Commerce; Reference Groups; Millennials.;All these keywords.
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