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Project marketing and systems selling -- in search of frameworks and insights

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  • Günter, Bernd
  • Bonaccorsi, Andrea

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  • Günter, Bernd & Bonaccorsi, Andrea, 1996. "Project marketing and systems selling -- in search of frameworks and insights," International Business Review, Elsevier, vol. 5(6), pages 531-537, December.
    • Handle: RePEc:eee:iburev:v:5:y:1996:i:6:p:531-537
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    Cited by:

    1. Ryynänen, Harri & Pekkarinen, Olli & Salminen, Risto T., 2012. "Supplier's internal communication in change process to solution business: Challenges and tentative research agenda," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(3), pages 154-172.
    2. Dahlgren, J. & Söderlund, J., 2001. "Managing inter-firm industrial projects -- on pacing and matching hierarchies," International Business Review, Elsevier, vol. 10(3), pages 305-322, June.
    3. Shalini R. Tiwari & Rajen Gupta, 2012. "Dynamics of Knowledge Integration in a Project Network," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 11(2), pages 143-169, December.

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