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Helping workers understand and follow social media policies

Author

Listed:
  • O’Connor, Kimberly W.
  • Schmidt, Gordon B.
  • Drouin, Michelle

Abstract

While social media can have significant benefits for organizations, the social media presences and postings of employees can be problematic for organizations. This is especially true when employees have connections to co-workers and managers. Workers posting content deemed inappropriate or detrimental to the organization has led to a significant number of workers being fired for their social media behavior. To avoid such situations, organizations should create social media policies to guide employee content. Organizational implementation of social media policy is on the rise, but serious questions remain as to how to make it effective. One crucial question is how well employees know and understand their employer's policy. In this article, we discuss how to communicate social media policies to workers and help their understanding. To inform our recommendations, we draw on exploratory data from a sample of young adult workers regarding their knowledge of their own company's social media policies.

Suggested Citation

  • O’Connor, Kimberly W. & Schmidt, Gordon B. & Drouin, Michelle, 2016. "Helping workers understand and follow social media policies," Business Horizons, Elsevier, vol. 59(2), pages 205-211.
    • Handle: RePEc:eee:bushor:v:59:y:2016:i:2:p:205-211
    DOI: 10.1016/j.bushor.2015.11.005
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    Citations

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    Cited by:

    1. Bizzi, Lorenzo, 2018. "The hidden problem of Facebook and social media at work: What if employees start searching for other jobs?," Business Horizons, Elsevier, vol. 61(1), pages 23-33.
    2. Barbara Del Bosco & Alice Mazzucchelli & Roberto Chierici, 2023. "Firm policies and employees’ participation in conversation about their employer on social media," Italian Journal of Marketing, Springer, vol. 2023(3), pages 301-322, September.
    3. Đurđana Ozretić Došen, 2017. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 5-6.
    4. Chae, Bongsug (Kevin) & McHaney, Roger & Sheu, Chwen, 2020. "Exploring social media use in B2B supply chain operations," Business Horizons, Elsevier, vol. 63(1), pages 73-84.
    5. Amanda van den Berg & Miemie Struwig, 2020. "Social Media Policies Within the Financial Sector in South Africa," SAGE Open, , vol. 10(4), pages 21582440209, November.
    6. Schaarschmidt, Mario & Könsgen, Raoul, 2020. "Good citizen, good ambassador? Linking employees' reputation perceptions with supportive behavior on Twitter," Journal of Business Research, Elsevier, vol. 117(C), pages 754-763.
    7. Chen, Xiayu & Ou, Carol & Davison, Robert, 2022. "Internal or external social media? The effects of work-related and social-related use of social media on improving employee performance," Other publications TiSEM 429334bc-b257-4012-b0a9-5, Tilburg University, School of Economics and Management.
    8. Morana Fudurić & Andreina Mandelli, 2017. "Corporate and Non-Profit Social Media Policies: A Content Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 7-22.
    9. Parker, Janna M. & Marasi, Shelly & James, Kevin W. & Wall, Alison, 2019. "Should employees be “dooced” for a social media post? The role of social media marketing governance," Journal of Business Research, Elsevier, vol. 103(C), pages 1-9.
    10. Kitikorn Dowpiset & Chompu Nuangjamnong, 2021. "An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 374-393.
    11. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
    12. Atwater, Leanne E. & Sturm, Rachel E. & Taylor, Scott N. & Tringale, Allison, 2021. "The era of #MeToo and what managers should do about it," Business Horizons, Elsevier, vol. 64(2), pages 307-318.
    13. Warren Cook & Kristine M. Kuhn, 2021. "Off-Duty Deviance in the Eye of the Beholder: Implications of Moral Foundations Theory in the Age of Social Media," Journal of Business Ethics, Springer, vol. 172(3), pages 605-620, September.
    14. Ather Akhlaq & Wajaht Ali & Kanwal Gul, 2021. "The Impact of Using Social Networking Sites at Work on Organizational Knowledge," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 347-365, July.

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