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Shared Value Innovation: Linking Competitiveness and Societal Goals in the Context of Digital Transformation

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  • Ulrich Lichtenthaler

    (Mannheim, Germany)

Abstract

The idea of “creating shared value” has become very popular, but shared value creation has also been criticized. This paper may bridge some of the controversies by highlighting the need for innovation to successfully implement shared value programs. The paper develops the new concept of shared value innovation and discusses its building blocks drawing on different innovation types, such as product innovation, process innovation, service innovation, business model innovation, organization innovation, and management innovation. The paper further develops a process model of implementation steps for shared value innovation in the context of digital transformation. Based on an illustrative case study of mobility services, the concept of shared value innovation and its implementation steps are explained. Moreover, implications for academics and managers are discussed, which offer actionable starting points for creating shared value by linking economic performance and societal progress in firms’ core business activities.

Suggested Citation

  • Ulrich Lichtenthaler, 2017. "Shared Value Innovation: Linking Competitiveness and Societal Goals in the Context of Digital Transformation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-14, August.
    • Handle: RePEc:wsi:ijitmx:v:14:y:2017:i:04:n:s0219877017500183
    DOI: 10.1142/S0219877017500183
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    Cited by:

    1. Ulrich Lichtenthaler, 2020. "Building Blocks of Successful Digital Transformation: Complementing Technology and Market Issues," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-14, February.
    2. André Hanelt & René Bohnsack & David Marz & Cláudia Antunes Marante, 2021. "A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change," Journal of Management Studies, Wiley Blackwell, vol. 58(5), pages 1159-1197, July.
    3. Manuel Ángel Fernández‐Gámez & A. Manuel Gutiérrez‐Ruiz & Rafael Becerra‐Vicario & Daniel Ruiz‐Palomo, 2020. "The impact of creating shared value on hotels online reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2201-2211, September.
    4. Manuel Ángel Fernández-Gámez & A. Manuel Gutiérrez-Ruiz & Rafael Becerra-Vicario & Daniel Ruiz-Palomo, 2019. "The Effects of Creating Shared Value on the Hotel Performance," Sustainability, MDPI, vol. 11(6), pages 1-16, March.
    5. Rubio-Andrés, Mercedes & Ramos-González, Mª del Mar & Sastre-Castillo, Miguel Ángel & Gutiérrez-Broncano, Santiago, 2023. "Stakeholder pressure and innovation capacity of SMEs in the COVID-19 pandemic: Mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    6. Luigi Nasta & Veronica Cundari, 2024. "Aligning multinational corporate strategies with Sustainable Development Goals: A case study of an Italian energy firm's initiatives in developing markets," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 3902-3915, September.
    7. Del Giudice, Manlio & Scuotto, Veronica & Papa, Armando & Singh, Sanjay Kumar, 2023. "The ‘bright’ side of innovation management for international new ventures," Technovation, Elsevier, vol. 125(C).
    8. Ibrahim M. Awad & Neda A. Alnatsha, 2024. "CSV Strategy and Clustering for Improvement of the Stone and Marble Sector’s Competitiveness: Empirical Evidence from Hebron," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13552-13573, September.
    9. Furjan Martina Tomičić & Tomičić-Pupek Katarina & Pihir Igor, 2020. "Understanding Digital Transformation Initiatives: Case Studies Analysis," Business Systems Research, Sciendo, vol. 11(1), pages 125-141, March.
    10. Mercedes Rubio-Andrés & Mª Ramos-González & Miguel Ángel Sastre-Castillo, 2022. "Driving innovation management to create shared value and sustainable growth," Review of Managerial Science, Springer, vol. 16(7), pages 2181-2211, October.
    11. Atour Taghipour & Moein Khazaei & Adel Azar & Ali Rajabzadeh Ghatari & Mostafa Hajiaghaei-Keshteli & Mohammad Ramezani, 2022. "Creating Shared Value and Strategic Corporate Social Responsibility through Outsourcing within Supply Chain Management," Sustainability, MDPI, vol. 14(4), pages 1-25, February.
    12. Mercedes Rubio-Andrés & Jorge Linuesa-Langreo & Santiago Gutiérrez-Broncano & Miguel Ángel Sastre-Castillo, 2024. "How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 1677-1706, September.
    13. Roberto Vivona & Mehmet Akif Demircioglu & David B. Audretsch, 2023. "The costs of collaborative innovation," The Journal of Technology Transfer, Springer, vol. 48(3), pages 873-899, June.
    14. Mühlbacher, Hans & Böbel, Ingo, 2019. "From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation," European Management Journal, Elsevier, vol. 37(3), pages 313-324.

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