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The Impact Of Visual Performance Management On Decision-Making In The Entrepreneurial Process

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  • TOR HELGE AAS

    (School of Business and Law, University of Agder, Gimlemoen 19, 4630 Kristiansand, Norway)

  • AHMAD ALAASSAR

    (School of Business and Law, University of Agder, Gimlemoen 19, 4630 Kristiansand, Norway)

Abstract

Effective decision-making is critical for entrepreneurial success due to constantly changing customer needs. Research has indicated that visual performance management approaches have the potential to improve decision-making during operations in established firms. However, how visual performance management may affect decision-making during the entrepreneurial process has not yet been adequately addressed in the extant research literature. To contribute in filling this knowledge gap, a visual performance management tool called Obeya was adapted and utilised during an entrepreneurial process, and its impact on decision-making during the process was qualitatively explored. The findings indicate that the implementation of the Obeya tool has the potential to positively impact the ability to understand and communicate performance related information during the entrepreneurial process. Moreover, these effects may lead to improvements in decision-making. In addition, visual performance management may be a particularly powerful tool when it is combined with the implementation of iterative experimental entrepreneurial processes, such as Lean Startup.

Suggested Citation

  • Tor Helge Aas & Ahmad Alaassar, 2018. "The Impact Of Visual Performance Management On Decision-Making In The Entrepreneurial Process," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(05), pages 1-14, June.
    • Handle: RePEc:wsi:ijimxx:v:22:y:2018:i:05:n:s1363919618400029
    DOI: 10.1142/S1363919618400029
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    References listed on IDEAS

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    4. Busenitz, Lowell W. & Barney, Jay B., 1997. "Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making," Journal of Business Venturing, Elsevier, vol. 12(1), pages 9-30, January.
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    Cited by:

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    2. Silvia Iacuzzi & Rubens Pauluzzo, 2024. "Looking for missing outcomes: accounting for intellectual capital and value creation in ecosystems," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(4), pages 1117-1149, December.
    3. Francesco Ceresia, 2023. "A System Dynamics-Based Interactive Learning Environment for Online Formative (Self-)Assessment of Wanna-Be Entrepreneurs’ Performance Management Capabilities," Administrative Sciences, MDPI, vol. 14(1), pages 1-23, December.
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