Role of Heuristic Principles On Crowd-Funder's Investment Decision Making
In: 6th International OFEL Conference on Governance, Management and Entrepreneurship. New Business Models and Institutional Entrepreneurs: Leading Disruptive Change. April 13th - 14th, 2018, Dubrovnik, Croatia
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Keywords
Crowdfunding; Heuristic principles; Availability; Representativeness; Cognitive model;All these keywords.
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