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What You Think Is Not What You Think: Unconsciousness and Entrepreneurial Behavior

In: Neuroeconomics and the Firm

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  • Eden S. Blair

Abstract

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Suggested Citation

  • Eden S. Blair, 2010. "What You Think Is Not What You Think: Unconsciousness and Entrepreneurial Behavior," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 3, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13502_3
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    References listed on IDEAS

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    6. Ozgen, Eren & Baron, Robert A., 2007. "Social sources of information in opportunity recognition: Effects of mentors, industry networks, and professional forums," Journal of Business Venturing, Elsevier, vol. 22(2), pages 174-192, March.
    7. Hall, John & Hofer, Charles W., 1993. "Venture capitalists' decision criteria in new venture evaluation," Journal of Business Venturing, Elsevier, vol. 8(1), pages 25-42, January.
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    9. Gaglio, Connie Marie & Katz, Jerome A, 2001. "The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness," Small Business Economics, Springer, vol. 16(2), pages 95-111, March.
    10. Geoffrey H. Smart, 1999. "Management assessment methods in venture capital: An empirical analysis of human capital valuation," Venture Capital, Taylor & Francis Journals, vol. 1(1), pages 59-82, January.
    11. Ward, Thomas B., 2004. "Cognition, creativity, and entrepreneurship," Journal of Business Venturing, Elsevier, vol. 19(2), pages 173-188, March.
    12. Cardon, Melissa S. & Zietsma, Charlene & Saparito, Patrick & Matherne, Brett P. & Davis, Carolyn, 2005. "A tale of passion: New insights into entrepreneurship from a parenthood metaphor," Journal of Business Venturing, Elsevier, vol. 20(1), pages 23-45, January.
    13. Forbes, Daniel P., 2005. "Are some entrepreneurs more overconfident than others?," Journal of Business Venturing, Elsevier, vol. 20(5), pages 623-640, September.
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