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The Use Of Social Media In The Supply Chain: Survey And Extensions

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  • Daniel E. O'leary

Abstract

This paper investigates the capabilities of social media, such as Facebook, Twitter, Delicious, Digg and others, for their current and potential impact on the supply chain. In particular, this paper examines the use of social media to capture the impact on supply‐chain events and develop a context for those events. This paper also analyses the use of social media in the supply chain to build relationships among supply‐chain participants. Further, this paper investigates the of use of user‐supplied tags as a basis of evaluating and extending an ontology for supply chains. In addition, using knowledge discovery from social media, a number of concepts related to the supply chain are examined, including supply‐chain reputation and influence within the supply chain. Prediction markets are analysed for their potential use in supply chains. Finally, this paper investigates the integration of traditional knowledge management along with knowledge generated from social media. Copyright © 2011 John Wiley & Sons, Ltd.

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  • Daniel E. O'leary, 2011. "The Use Of Social Media In The Supply Chain: Survey And Extensions," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 18(2-3), pages 121-144, April.
    • Handle: RePEc:wly:isacfm:v:18:y:2011:i:2-3:p:121-144
    DOI: 10.1002/isaf.327
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    1. King, Robert P. & Hand, Michael S. & DiGiacomo, Gigi & Clancy, Kate & Gomez, Miguel I. & Hardesty, Shermain D. & Lev, Larry & McLaughlin, Edward W., 2010. "Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains," Economic Research Report 246989, United States Department of Agriculture, Economic Research Service.
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    1. Walid A Nakara & Fatim-Zohra Benmoussa & Annabelle Jaouen, 2014. "L'utilisation des réseaux sociaux dans le marketing des PME : entre risque et opportunité ?," Post-Print hal-02554525, HAL.
    2. Zhan, Yuanzhu & Han, Runyue & Tse, Mike & Ali, Mohd Helmi & Hu, Jiayao, 2021. "A social media analytic framework for improving operations and service management: A study of the retail pharmacy industry," Technological Forecasting and Social Change, Elsevier, vol. 163(C).

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