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Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?

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  • Agostino Vollero
  • Alfonso Siano
  • Maria Palazzo
  • Sara Amabile

Abstract

Despite the fact that culture is central in globalized and digitalized contexts, few studies have investigated how organizations are influenced by cultural dimensions in communicating their social responsibility efforts. Through the lens of cultural dimensions, this study aims at comparing communication displayed on corporate websites of top sustainable organizations. The aim is reached evaluating how Hofstede's cultural dimensions, reflected in corporate social responsibility (CSR) content, vary between companies in Asian context and other organizations worldwide. A coding scheme to analyze cultural impact on CSR communication content disclosed on websites was carried out. Findings show that Hofstede's cultural dimensions and online CSR communication belong to different levels of analysis: One is innate and diffusive, whereas the other one is intentional and rational. Differently from extant studies on cultural dimensions, results suggest that cultural dimensions are factors that should be analyzed as social aspects, whereas online CSR communication should instead be explored as strategic feature.

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  • Agostino Vollero & Alfonso Siano & Maria Palazzo & Sara Amabile, 2020. "Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 53-64, January.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:53-64
    DOI: 10.1002/csr.1773
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    7. Paolo Esposito & Paolo Ricci, 2021. "Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 953-964, March.
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    10. Isabel Gallego-Álvarez & María Consuelo Pucheta-Martínez, 2021. "Hofstede’s cultural dimensions and R&D intensity as an innovation strategy: a view from different institutional contexts," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(2), pages 191-220, June.
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