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Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?

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  • Agostino Vollero
  • Alfonso Siano
  • Maria Palazzo
  • Sara Amabile

Abstract

Despite the fact that culture is central in globalized and digitalized contexts, few studies have investigated how organizations are influenced by cultural dimensions in communicating their social responsibility efforts. Through the lens of cultural dimensions, this study aims at comparing communication displayed on corporate websites of top sustainable organizations. The aim is reached evaluating how Hofstede's cultural dimensions, reflected in corporate social responsibility (CSR) content, vary between companies in Asian context and other organizations worldwide. A coding scheme to analyze cultural impact on CSR communication content disclosed on websites was carried out. Findings show that Hofstede's cultural dimensions and online CSR communication belong to different levels of analysis: One is innate and diffusive, whereas the other one is intentional and rational. Differently from extant studies on cultural dimensions, results suggest that cultural dimensions are factors that should be analyzed as social aspects, whereas online CSR communication should instead be explored as strategic feature.

Suggested Citation

  • Agostino Vollero & Alfonso Siano & Maria Palazzo & Sara Amabile, 2020. "Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 53-64, January.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:53-64
    DOI: 10.1002/csr.1773
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    3. Michał Szostak, 2022. "Peculiarities of values transfer among countries via arts digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 10-49, September.
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    5. Zbysław Dobrowolski & Grzegorz Drozdowski & Mirela Panait, 2022. "Understanding the Impact of Generation Z on Risk Management—A Preliminary Views on Values, Competencies, and Ethics of the Generation Z in Public Administration," IJERPH, MDPI, vol. 19(7), pages 1-13, March.
    6. Jesús J. Cambra‐Fierro & J. Alfredo Flores‐Hernández & Lourdes Pérez & Guadalupe Valera‐Blanes, 2020. "CSR and branding in emerging economies: The effect of incomes and education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2765-2776, November.
    7. Bharath Ramkumar & Hongjoo Woo & Naeun (Lauren) Kim, 2021. "The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1254-1269, July.
    8. Isabel Gallego-Álvarez & María Consuelo Pucheta-Martínez, 2021. "Hofstede’s cultural dimensions and R&D intensity as an innovation strategy: a view from different institutional contexts," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(2), pages 191-220, June.
    9. Liao, Feimei & Hu, Yaoyao & Chen, Mengjie & Xu, Shulin, 2024. "Digital transformation and corporate green supply chain efficiency: Evidence from China," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 195-207.
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