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Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cross‐cultural management

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  • Yunhong Hao
  • Qamar Farooq
  • Yuan Sun

Abstract

Businesses have recognized the importance of corporate social responsibility (CSR) for overall fulfillment of strategic prerequisites. Long‐term success for any business enterprise is not possible without giving due attention to CSR. This paper aims to ascertain the unfamiliar communication links that can influence realization of CSR. It also discusses the possible mediating effects of two basic communication modes on CSR when used through social media. It is of further interest for future researchers due to the study of the moderator cross‐cultural management, which can strengthen the relationship between usage of social media and CSR realization. By exploring the utilization of social media for communication of CSR, this report is an important step towards empirical research to produce a concrete theory based on the methodology, tests and measures prescribed herein.

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  • Yunhong Hao & Qamar Farooq & Yuan Sun, 2018. "Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cro," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 704-711, July.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:4:p:704-711
    DOI: 10.1002/csr.1523
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    Cited by:

    1. Qamar Farooq & Xuan Liu & Peihua Fu & Yunhong Hao, 2020. "Volunteering sustainability: An advancement in corporate social responsibility conceptualization," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2450-2464, November.
    2. Qamar Farooq & Jie Hao & Xuan Liu & Di Xiao & Yunhong Hao, 2020. "Social and environmental development: Fresh concepts and soft measures towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1796-1803, November.
    3. Simone Pizzi & Sara Moggi & Fabio Caputo & Pierfelice Rosato, 2021. "Social media as stakeholder engagement tool: CSR communication failure in the oil and gas sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 849-859, March.
    4. Paolo Esposito & Paolo Ricci, 2021. "Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 953-964, March.
    5. Niu Xiongying & Worku Habtegebriel Guluma, 2021. "The Moderating Role of Language Difference in the Relationship between Virtual Consumers’ Marketing Communications and Consumers’ Loyalty," International Journal of Science and Business, IJSAB International, vol. 5(1), pages 126-136.
    6. Qamar Farooq & Yunhong Hao & Xuan Liu, 2019. "Understanding corporate social responsibility with cross‐cultural differences: A deeper look at religiosity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 965-971, July.
    7. Ya‐Ching Lee, 2020. "Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1540-1551, July.
    8. Qamar Farooq & Peihua Fu & Yunhong Hao & Tchamy Jonathan & Yanni Zhang, 2019. "A Review of Management and Importance of E-Commerce Implementation in Service Delivery of Private Express Enterprises of China," SAGE Open, , vol. 9(1), pages 21582440188, January.
    9. Diletta Acuti & Laura Grazzini & Valentina Mazzoli & Gaetano Aiello, 2019. "Stakeholder engagement in green place branding: A focus on user‐generated content," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 492-501, March.
    10. Yunhong Hao & Qamar Farooq & Yanni Zhang, 2018. "Unattended social wants and corporate social responsibility of leading firms: Relationship of intrinsic motivation of volunteering in proposed welfare programs and employee attributes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1029-1038, November.

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