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Speaking of Corporate Social Responsibility

Author

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  • Liang, H.

    (Tilburg University, TILEC)

  • Marquis, C.
  • Renneboog, L.D.R.

    (Tilburg University, TILEC)

  • Li Sun, Sunny

Abstract

We argue that the language spoken by corporate decision makers influences their firms’ social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future. Prior research has shown that speakers of strong FTR languages (such as English, French, and Spanish) exhibit less future-oriented behavior (Chen, 2013). Yet, research has not established how this mechanism may affect the future-oriented activities of corporations. We theorize that companies with strong-FTR languages as their official/working language would have less of a future orientation and so perform worse in future-oriented activities such as corporate social responsibility (CSR) compared to those in weak-FTR language environments. Examining thousands of global companies across 59 countries from 1999-2011, we find support for our theory, and further that the negative association between FTR and CSR performance is weaker for firms that have greater exposure to diverse global languages as a result of (a) being headquartered in countries with higher degree of globalization, (b) having a higher degree of internationalization, and (c) having a CEO with more international experience. Our results suggest that language use by corporations is a key cultural variable that is a strong predictor of CSR and sustainability.
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Suggested Citation

  • Liang, H. & Marquis, C. & Renneboog, L.D.R. & Li Sun, Sunny, 2014. "Speaking of Corporate Social Responsibility," Discussion Paper 2014-018, Tilburg University, Tilburg Law and Economic Center.
    • Handle: RePEc:tiu:tiutil:1b8f9b47-56b4-42a0-87de-a2ae19881292
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    4. Gordon, Elizabeth A. & Gotti, Giorgio & Ho, Joanna H. & Mora, Araceli & Morris, Richard D., 2019. "Commentary: Where is International Accounting Research Going? Issues Needing Further Investigation," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 37(C).
    5. Boggio, C. & Fornero, E. & Prast, H.M. & Sanders, J., 2015. "Seven Ways to Knit Your Portfolio : Is Investor Communication Neutral?," Other publications TiSEM 81e1098a-af2d-4107-a298-a, Tilburg University, School of Economics and Management.
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    8. Caballero, William N. & Lunday, Brian J. & Meissner, Finn, 2024. "Regulating the rebound effect in the traveling purchaser problem," European Journal of Operational Research, Elsevier, vol. 317(3), pages 660-677.
    9. Diana M. Hechavarría & Siri A. Terjesen & Pekka Stenholm & Malin Brännback & Stefan Lång, 2018. "More than Words: Do Gendered Linguistic Structures Widen the Gender Gap in Entrepreneurial Activity?," Entrepreneurship Theory and Practice, , vol. 42(5), pages 797-817, September.
    10. Alla Mostepaniuk & Elsie Nasr & Razan Ibrahim Awwad & Sameer Hamdan & Hasan Yousef Aljuhmani, 2022. "Managing a Relationship between Corporate Social Responsibility and Sustainability: A Systematic Review," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    11. Jia, Jing & Li, Zhongtian, 2020. "Does external uncertainty matter in corporate sustainability performance?," Journal of Corporate Finance, Elsevier, vol. 65(C).
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    13. Abdul Waheed & Qingyu Zhang, 2022. "Effect of CSR and Ethical Practices on Sustainable Competitive Performance: A Case of Emerging Markets from Stakeholder Theory Perspective," Journal of Business Ethics, Springer, vol. 175(4), pages 837-855, February.
    14. Chen, Shimin & Cronqvist, Henrik & Ni, Serene & Zhang, Frank, 2017. "Languages and corporate savings behavior," Journal of Corporate Finance, Elsevier, vol. 46(C), pages 320-341.
    15. Cecilia Boggio & Elsa Fornero & Henriette Prast & Jose Sanders, 2014. "Seven Ways to Knit Your Portfolio: Is Investor Communication Neutral?," CeRP Working Papers 140, Center for Research on Pensions and Welfare Policies, Turin (Italy).
    16. Slobodan Marić & Nemanja Berber & Agneš Slavić & Marko Aleksić, 2021. "The Mediating Role of Employee Commitment in the Relationship Between Corporate Social Responsibility and Firm Performance in Serbia," SAGE Open, , vol. 11(3), pages 21582440211, August.
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    More about this item

    Keywords

    language; future-time-reference; categories; culture; Corporate social responsibility; sustainability;
    All these keywords.

    JEL classification:

    • G3 - Financial Economics - - Corporate Finance and Governance
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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